Word has it that Facebook is testing out a new feature called as “Photo Syncing” for users of its Facebook for Android app. The new feature will automatically sync all the photos that you take with your Android phone to your Facebook account and saves them somewhere in private. Yes, if you can remember, Google+ first offered the functionality. Now, Facebook is copying adding the same feature to its Android app.
Once all your photos are synced, you can go to your Facebook account and then decide which pictures you would like to share with your friends. According to the Help page on Facebook, “With photo syncing, you can store your mobile photos privately, and choose which ones to share. Each new photo you take with your phone goes to a private section of your Facebook Photos.
To use Facebook Photo Syncing feature, simply update to the latest version of Facebook for Android on your phone. Once done, navigate to your Timeline and tap on Photos. There, you fill see the “Sync” button at the bottom your phone’s screen.
Once you have synced all your camera photos, go back to your Timeline and tap on Photos. Now, open the “Synced From Phone” folder at the top of your photos section, and select the photos that you want to share with your friends. You can choose how many photos you’d like to sync, and privately store up to 2GB of photos.
The Photo Syncing feature will sync your photos as soon as you take them. However, Facebook states that the feature is optimized to take into consideration to a number of factors, such as your battery level and sync settings. In your syncing settings, you can choose to sync over Wi-Fi and your cellular network, sync or over Wi-Fi only, or turn syncing off entirely.
[ h/t to Robert Scoble ]
Facebook is continuing to make every effort to generate revenue off its mobile platform. The social networking giant has now enabled Facebook Page admins to promote posts right from their smartphones without any difficulties.
The new version of Facebook Pages Manager app enables administrators to promote their posts on Facebook directly from the app. Here are some of the features and additional new feature added to the app:
- Post new updates and photos and respond to comments as your Pages
- View and reply to private messages
- Get notifications about new activity on your Pages right away
- View your latest Pages Insights, including check-ins
- Schedule a post to appear later
- Display stories in two columns on iPad
- Promote recent posts to reach a bigger audience*
- Bug fixes and performance updates
Administrators will see a “Promote” link button on the lower-right of each post. Upon clicking it, administrators will have the ability to purchase promoted posts directly in the app, by using the slider to select the desired dollar amount. Admins will also be able to see the statistics on how effective the post has been once the post is promoted. It also shows the overall reach, including the organic, paid, and viral traffic to the post.
Apart from promoting posts to reach a larger audience, the app also enables users to schedule posts to appear later. It also has an enhancement for the iPad, as users can now see stories in two columns. Additionally, the latest update has bug fixes and includes performance updates.
Facebook launched the Pages Manager app back in May in order to help connect businesses with their audience and keep up with activity on multiple Pages. The app enables business brands to post updates, pictures and respond to comments from fans all from their iPhone or iPad. The app is currently available only on iPhone and iPad.
Facebook is serious about solving its monetization problems, and it has recently launched a monetization-focused feature. This latest feature is being rolled out slowly across user accounts, though we have seen it earlier on brand pages as promoted posts. It is the “Promote” link-button, and the call for action on the promote button says, “tell friends this post is important”. The behavior of these promoted posts is similar to that of promoted posts from brand pages. They simply appear higher on your timeline, and this feature clearly gives you more control over the placement of content on your personal profile page. However, Facebook is taking a huge risk here, as it is the first time that the user has to pay for a feature on Facebook.
According to Inside Facebook, the feature was first spotted back in May, when it was dubbed as “Highlight”. Inside Facebook confirms the feature, saying,
People who have chosen to enable subscribers might be interested in the feature since they have a wider audience than most users. There may be other cases when a user would be willing to pay a few dollars to make sure that friends see a post, for example, a birth announcement, a post about looking for a roommate or a link for fundraising.
Promoting posts is a common feature across major players in this niche like Twitter, Foursquare and now Facebook. The behavior of the promotion is same across all these three as well; it simply pushes the promoted content higher up in your timeline of events or posts. However, this is the first time that promotion is being made available for personal user accounts. With its massive user base, Facebook will surely see good conversions from this monetization scheme.
To understand the feature better, you can always go ahead and read the “Promote” page.
Google has apparently acquired Nik Software, a German software developer which created Snapseed, one of the top iOS apps of 2011 which won the iPad App of the Year award in 2011 and amassed a user base of nearly 9 million users in less than a year. Besides iOS, Snapseed is also available for Mac and Windows, and an Android app is also in the works.
Vic Gundotra who is heading Google’s social efforts, posted on Google+:
“Welcome Nik Software!
Today I’m excited to welcome +Nik Software to the Google family! We want to help our users create photos they absolutely love, and in our experience Nik does this better than anyone. Check out the examples from some of the world’s greatest photographers, and you’ll see what I mean.
This week we also hit an important milestone–over 400,000,000 people have upgraded to Google+. It was only a year ago that we opened public sign-up, and we couldn’t have imagined that so many people would join in just 12 months. While Google+ is all about creating a better experience across Google, it’s also a destination. And here too, I’m happy to report that we have just crossed 100,000,000 monthly active users on Google+ (plus.google.com and mobile app).”
While Nik Software also creates a number of other popular apps, Snapseed is what drove the acquisition. With Snapseed, Google+ has a much better chance of competing with Facebook and Instagram in the mobile photo sharing space.
Google also announced that it now has more than 400 million users on Google+, with more than 100 million monthly active users.
via The Verge, Google+
Almost four months after Facebook’s disastrous IPO, Zuckerberg finally broke his silence at TechCrunch Disrupt. Speaking to Arrington, Zuckerberg described the stock performance as ‘disappointing’, and shed his characteristic indifference towards Wall Street in an attempt to win back the confidence of investors who have been hurt by the sliding Facebook stock. However, the most interesting revelation came when Arrington enquired about mobile web, which is often highlighted by analysts as Facebook’s biggest challenge.
When I’m introspective about the last few years I think the biggest mistake that we made, as a company, is betting too much on HTML5 as opposed to native… because it just wasn’t there. And it’s not that HTML5 is bad. I’m actually, on long-term, really excited about it. One of the things that’s interesting is we actually have more people on a daily basis using mobile Web Facebook than we have using our iOS or Android apps combined. So mobile Web is a big thing for us.
Last month, Facebook doubled its iOS app’s speed and responsiveness by ditching HTML5 in favor of native. The significant overhaul of Facebook’s iPhone app left Android users, who have long been treated as second class citizens by Facebook, disappointed once again. However, Zuckerberg has promised that a similar native Android app is on the way.
Zuckerberg also dismissed Facebook phone as “the wrong strategy”, but hinted that search might be something that Facebook will eventually get around to doing. Facebook’s deep integration into the fabric of the World Wide Web through the Open Graph enables it to collect treasure troves of metrics that can lend it a decisive advantage in deciphering the semantic web. Zuckerberg’s belief that search is a natural progression for Facebook is precisely the reason why Google has been desperately trying to get into the social media arena.
eMarketer has released a new report which outlines the state of the mobile advertising market in the U.S. According to the agency, the U.S. mobile ad market will be worth $2.6 billion in 2012. Most of the value will be captured by Google, which will account for around 56% of all mobile ad sales, or nearly $1.45 billion. The other two major players are Facebook and Twitter. Surprisingly, despite being much larger than Twitter, Facebook is expected to generate only around half as much in mobile ad revenue.
Twitter is expected to make around $129.7 million, while Facebook will generate $72.7 million. This highlights the problems Facebook is facing in trying to generate revenue by monetizing its massive mobile audience, which has been one of the major factors driving its stock price down.
Eventually, we expect Facebook to figure out the mobile monetization puzzle, and become the second largest player in the mobile ad space after Google. The report expects that to happen as soon as next year.
Facebook could also lead the mobile display ad market by 2014, which is currently led by Pandora and Google. While the mobile search ad market will be dominated by Google completely, the mobile display ad market will be more balanced in terms of players.
The entire mobile ad market is expected to be worth $11.86 billion in 2016. If Facebook figures out a way to capitalize on this, its share price would rebound just as quickly as it fell. Google will try its best to continue to dominate the market though. It’s highly likely it’ll succeed in the mobile search ad space, but not social or display ads.
Facebook acquired Instagram, the fast growing mobile photo sharing startup which challenged its dominance in the space, for more than $1 billion right before its IPO. While the payout to Instagram will be much lower now that its stock has tanked to less than 50% of its IPO price, the Facebook-Instagram acquisition is now finally complete.
Facebook just put out a press release, “Welcoming Instagram to Facebook“.
“So many of us at Facebook love using Instagram to share moments with our friends. And for so many people, sharing photos with friends is an important part of the Facebook experience. That’s why we’re so excited to bring Instagram to Facebook and see what we can create together.
As we said from the beginning, we are committed to building and growing Instagram independently. Instagram will continue to serve its community, and we will help Instagram continue to grow by using Facebook’s strong engineering team and infrastructure. We also can’t wait to work with the talented Instagram team to improve the mobile experience.
We’re looking forward to an exciting future with the Instagram team and to all of the great new experiences we’re going to be able to build together.”
Instagram also officially announced the closure of the deal, and also let out an interesting statistic — over 5 billion photos have been shared through Instagram.
While Facebook has stated that it will maintain Instagram as a separate service, it’ll be interesting to see the synergies that could be derived between their mobile photo apps.
Facebook’s stock has been completely hammered since it went public, especially in the last couple of weeks. It is trading near its all time low, at around $17. Investors seem to have lost confidence that Facebook will be able to monetize its growing mobile audience. With Facebook’s upcoming secondary offering, the stock price was bound to be pushed even lower. However, Facebook announced today that it has cancelled its seconday offering.
Zuckerberg won’t be selling any stock for another year, and Marc Andreessen and Don Graham will be selling only some of their holdings to pay taxes.
Facebook is trying to time its employee lockup periods such that there is no sudden dumping of its stock on the market. Instead of holding its planned secondary offering to pay for taxes related to RSUs, it will pay the taxes from its cash reserves which increased by $10 billion following the IPO.
While Facebook’s IPO is perceived to be a flop, it was a hit in the sense they managed to raise the maximum cash they could at the highest possible valuation they could do it.
Zuckerberg has already made it clear that they aren’t going to focus on the stock price, but will rather focus on the underlying business itself.
While there will still be significant downward pressure on its stock when the lockup period expires, that’s still a couple of months away.
Facebook is definitely a great place to find your old friends and acquaintances and keep up with their lives. However, there are times when you might come across people who are very noisy and outright irritating on Facebook.
If you are in such a situation, you might want to remove that friend from your list. If you are looking to do that, here are some instructions on how you can remove friends on Facebook or Unfriend friends on Facebook.
In order to remove friends or unfriend them on Facebook you will have to first visit their profile and then hover your mouse over the “Friends” button. This will now bring up a dropdown which will display you the various options for that friend.
You can either choose the option to stop displaying the friends posts in your news feed or completely “Unfriend” them using the option provided.
Bonus Tip: Looking to find out when someone unfriends you on Facebook? Check out how to find out when someone unfriends you on Facebook.
This is perhaps disappointing news for brands that have spent a few hundred bucks to boost the number of “likes” for their Facebook brand page, as Facebook on Friday announced that it is going to identify such fake page “likes” and delete them.
The Facebook “like” factor has been there for a long time. Most brands, or at least start-ups, look forward to get as many “likes” as possible in order to portray that their brand has been loved by so many fans. It also plays an important role in legitimizing the brand. Thus, brands that are not really up to the mark go for paid Facebook “likes” to boost its credibility, and this definitely violates Facebook terms.
However, things will change from now. The social networking giant Facebook has clearly stated out that it has a system in place to identify and remove “likes” on Facebook pages that may have been gained by means that violate our Facebook Terms.
“We do not and have never permitted the purchase or sale of Facebook Likes as we only want people connecting to the Pages and brands with whom they have chosen to connect. Beyond the need to maintain authentic relationships on Facebook, these third-party vendors often attempt to use malware or other forms of deception to generate fraudulent Likes, which is harmful to all users and the internet as a whole.”
The new automated system will remove Facebook fake “likes” that were generated by compromised accounts, purchased bulk “likes,” or malware program that tricked people into clicking the “like” button. Facebook wants brands to follow on the principle of real identity. It wants brands to have authentic, real, and interested users to connect with the brands.
Last month, Facebook filed some new documents with the Securities and Exchange Commission (SEC), from which it was revealed that nearly 14 million (out of the 955 million) Facebook accounts are used to spread scam and spam messages across the network.
This improvement, according to Facebook, will allow brands to produce ever more relevant and interesting content, and will see an increase in the true engagement around their content.