Facebook Q4 Earnings Released, Mark Zuckerberg Calls Facebook a ‘Mobile Company’

Facebook has released its Q4 and full-year revenue for 2012 today, going beyond the predictions of analysts. The social media giant reported $1.585 billion in revenue for Q4, up by 40 percent year-over-year. Revenue from advertising was $1.33 billion (84% of total revenue), up by 41% year-over-year.

Facebook Reports Q4 Earnings and Full Year 2012 Financial Summary

In millions, except percentages and per share amounts






$    1,131

$    1,585

$    3,711

$    5,089

Income from Operations

$       548

$       523

$    1,756

$       538


$       624

$       736

$    1,980

$    2,261

Operating Margin










Net Income

$       302

$         64

$    1,000

$         53


$       360

$       426

$    1,164

$    1,317

Diluted Earnings per Share (EPS)

$      0.14

$      0.03

$      0.46

$      0.01


$      0.15

$      0.17

$      0.50

$      0.53

Interestingly, CEO Mark Zuckerberg said that Facebook is now a mobile company. “In 2012, we connected over a billion people and became a mobile company. We enter 2013 with good momentum and will continue to invest to achieve our mission and become a stronger, more valuable company.”

Facebook also reported that the monthly active users (MAUs) on the social network are now 1.06 billion as of December 31, 2012, an increase of 25 percent year-over-year. Daily active users (DAUs) on the other hand were 618 million on average for December 2012, an increase of 28% year-over-year.

Mobile MAUs were 680 million as of December 31, 2012, an increase of 57% year-over-year. Mobile DAUs exceeded web DAUs for the first time in the fourth quarter of 2012.

Zuckerberg is very much sure that mobile is where the money lies. He said that the company would focus more on providing better and ‘new mobile experiences’ for users. That being said, Facebook mobile ads are here to stay. “Mobile ads have done well. Ads in newsfeed barely affected level of engagement in Facebook. There’s a big opportunity for us here“, said the Facebook CEO.

Zuckerberg also hinted that it is very much required to go beyond conventional images and text in the ads. This is perhaps a hint for video ads coming to Facebook.

How to Optimize Your Business Page for Graph Search the Facebook Way [Basics]

Facebook introduced the Graph Search earlier this week, which provides a new way to search for information on the social network. The tool is currently in a limited beta for English (US) audiences. Despite that, most of the online businesses are questioning and wondering how they can use the new tool effectively.

Facebook has provided an in-depth explanation about what businesses should be doing with Graph Search.

According to Facebook, Graph Search will enable businesses to make their Facebook Pages easier for people to discover and learn more about their business. For now, it will focus on four areas: people, photos, places, and interests, however, if you want to lead the game, I recommend you to understand it and take the new tool seriously.

Facebook Graph Search

How to Optimize Your Business Page for Facebook Graph Search

Facebook has provided certain tips to get started and make your Facebook Page visible to audience. Facebook recommends the following apart from the usual stuff to ensure your Page is complete and up-to-date:

  • The name, category, vanity URL, and information you share in the “About” section all help people find your business and should be shared on Facebook.
  • If you have a location or a local place Page, update your address to make sure you can appear as a result when someone is searching for a specific location.
  • Focus on attracting the right fans to your Page and on giving your fans a reason to interact with your content on an ongoing basis.

While many Pages provide less information in the “About” section, it is now important that businesses provide apt details about the business and the services they provide. The address and location of your business counts as well. The more accurate information you put on Facebook, the more likely your Page will show up in a search.

The last point is very important not just with Graph Search, but also with Facebook’s Edge Rank. It is also clear that Facebook will be taking the growth of your business into consideration when filtering Pages, and not just popularity.

You can try Graph Search here and know more about it.

Here’s how Graph Search works:

  • Facebook will add a blue search bar at the top of its pages. When users search, the search bar first returns the top search suggestions, including people, Pages, apps, places, groups, and suggested searches.
  • The results returned redirect users to a unique results page. The results are formulated based on the information that you have shared about your business and also filters them based on the connections of the person searching.
  • The results will also include Bing results and Bing ads, which could be similar to the results obtained on Bing.com

These are some of the basic steps to follow to get started with optimizing for Graph Search. This is the beginning, and if Facebook SEO takes off, it is sure to create a whole different world of SEO-business.

Facebook for Android Updated with Faster Photo Viewing and Voice Messaging

Facebook has released a new update for its Android app loaded with new features including faster viewing of photos, voice messaging, and improvised sharing of friends’ stories to Timelines, pages and groups.

The updated version is faster, however, it could vary depending on your device and the Android version you are running. Many users have been complaining that the app is slow and laggy. Well, you should blame your device for that, and it’s time you upgrade your device.

The new version has an expanded Share button. That is, you can not only share stories on your Timeline, but also share it on your friends’ Timelines, including Pages you have “liked,” and Groups you can participate in.

Facebook for Android Update

With the voice messaging feature, Android users can now communicate with friends by sending voice messages from the main app. This feature was first introduced in the standalone Messenger application a few days back.

Here’s the full changelog of the Facebook for Android updated version 2.1:

  • Open and view photos faster.
  • Share your friends’ stories to timelines, pages and groups.
  • Send voice messages when you have more to say.

Android users can download the latest updated version of the app directly from the Google Play Store. The version number “Varies with device” according to the page, but most of you will see it as 2.1.

Facebook Launches New Graph Search

After a teaser from Facebook to “Come see what we’re building”, the web was awash with speculation. Ideas on what it could be ranged from a smartphone to redesign of a popular component. In addition to its existing two pillars of Timeline and the Social Graph, Facebook has announced its third pillar named “Graph Search.”


This event was met with great excitement and hope. Stocks were trading at $31.25 before the event, up by 1%. Zuckerberg began by extolling the virtues of Facebook’s “live” database, which led to the development of the Graph Search. As Google has its search engine and Apple has Siri, this is a natural progression for Facebook to rein in some of their competition too.

The Graph Search is still under development. It is being rolled out in its Beta version. You can sign up for a wait list at www.facebook.com/graphsearch

Graph Search is supposedly filling a gap that Google search can’t fill yet. It allows you to search through photos, people, interests, and places. For example, Graph Search can be used for dating if you look up “friends of friends who are single.” This search can also extend to searching for professional colleagues as well.

Another example that was quoted by Zuckerberg,

A few months ago, he and his wife Priscilla were trying to determine which photos to use on their holiday cards. He looked up photos of him and Priscilla, and Graph Search pulled up a grid of photos. The photos with the most “likes,” engagements were pushed to the top. “It’s such a warm and engaging experience,” he says.

(Source: WSJ)

The Graph Search will pull results from Microsoft’s Bing for queries that it cannot answer. There are plans to integrate this search engine with Instagram at a later stage. Speaking of photographs, you cannot opt out of the Graph Search, though you can untag pictures of yourself (that you do not want to be discovered). For those concerned about their privacy, this search can only look through content that you have authorized to share.

As Facebook’s has a strong ex-Google brigade led by Sheryl Sandberg, this move escalates the competition between these two companies for advertisers. Monetization is a key issue for Facebook. Google has been able to handle this more successfully. The success of the Graph Search will depend on the level of engagement of its users. The more its users post within Facebook, the less will be the need for a Google search.

You can watch a promo video about it on https://www.facebook.com/about/graphsearch.

Facebook Testing $100 Fee To Message Strangers

Facebook is reportedly testing a service which allows users to message strangers for a fee of $100 per message. When Facebook originally started testing this feature in December, they set the price at a mere $1 per message. Some Facebook users reportedly saw this fee appear when attempting to message Facebook founder Mark Zuckerberg, though others have seen it when attempting to message random users. This experimental feature has not yet been rolled out to all Facebook members.

When Mashable reached out to Facebook for comment, a spokesperson told them that “We are testing some extreme price points to see what works to filter spam.” This leads us to believe that Facebook will likely drop the price point of this feature before rolling it out to the general public.

If users would rather not pay a fee but still be able to message users outside of their network, they can choose to have the message land in the recipient’s “Other” folder. This folder seems to be an area for messages from strangers and other messages that Facebook thinks aren’t at the top of your priority list.

Would you pay $100 to message a stranger on Facebook? Let us know why or why not by leaving a comment on this post.

Source: Mashable via The Verge
Image Via: The Verge

Facebook Invites Media, “Come and See What We’re Building”

Facebook has sent out invitations to an event that is to be held on January 15, scheduled to start at 10pm Pacific Time. There are no specific details about why the press event is going to take place, but all we know for now is the tagline that says — Come and see what we’re building.

No, Facebook isn’t going to end on January 15, 2013. That’s a hoax message that is spreading on the social networking site. However, rumors have it that Facebook could be talking about anything from the speculative “Facebook phone,” the launch of new services, or just more clarification regarding the Instagram TOS changes.

Facebook January 15 Event Invite

The social networking giant — which as of October 2012 has over a billion active users — is testing out a new design for its Timelines. The new single-columned layout is currently rolled out for a few users in New Zealand. It is also implementing new Instagram-Facebook data sharing features that is scheduled to go into effect January 16, just a day following the January 15 media event.

Earlier in November 2012, it was revealed that an unknown HTC Android phone was spotted, with the codename OPERAUL. The phone had a 720p display and dual-core Snapdragon S4 SoC. However, we are not sure if Facebook is going to announce a phone during the press event.

In the last few weeks, Facebook has updated its iOS Facebook client with new emojis and sharing capabilities, the Nearby and Photo Sync features and the ability to install third-party apps without leaving the iOS client.


Facebook Testing New Single-Column Timeline

Facebook seems to be testing a new single-column design for its Facebook Timeline, which makes users to easily navigate through their profile page and also enable them to organize personal messages. The new Timeline has only a single column for posts and status updates. The section headers have also been redesigned by removing the image boxes that we see in the current Timeline design.

Facebook had earlier confirmed the test to popular Facebook dedicated site AllFacebook:

This is a new design Facebook is testing with a small percentage of people to make navigating timeline even easier.

Owen Williams, a contributor to The Next Web from New Zealand, shared his screen captures of the single-column layout, while the social network told TNW, it had “no other details to share right now.”

It is stated that the new Timeline design has limited the right-hand column to friends, recent activity, and other non-messaging updates. Highlighted posts, including life events, will no longer be stretched across the page.

When Facebook introduced the Timeline layout last year, in the beginning, users pretty much hated it and were looking for ways to switch back to the old profile. However, after a few months of its launch, Facebook made the Timeline a default layout and users had no other option but to get used to it.

The new single-column Timeline layout looks clean and easier to navigate. Here are some of the screen shots posted by TNW:

New Facebook Single-Column Timeline

New Facebook Single-Column Timeline - Tabs

Current Timeline vs. Single-Column
Current Timeline vs. Single-Columnt

Facebook Finally Releases Facebook Page Manager for Android

Good news for Android users and Facebook Page administrators. Nearly eight months after its initial release for iOS, the social networking giant Facebook has finally released the Facebook Page Manager for Android on Thursday. The app is currently rolled out in Canada, Australia and New Zealand, according to a company spokesperson.

Until now, Facebook Page owners had to use the popular Mobile Page Manager, a third-party app, which hasn’t been updated since August 2011. However, with the new Page Manager app by Facebook, page owners can easily manage their pages, make new posts, respond to comments, and even reply to direct messages.

According to the app description, you can “manage all the Pages you admin, wherever you are. Helps Facebook Page admins connect with their audience and keep up with activity on multiple Pages”

  • Post new updates and photos and respond to comments on your Pages
  • View and reply to private messages sent to your Page
  • Get notifications about new activity on your Pages right away
  • View your latest Pages Insights”

Unfortunately we haven’t got a hands-on with the Android app yet and cannot say anything much about it. However, here are some of the screenshots that are available on the Play Store.

Facebook Page Manager for Android

At the time of writing this post, the app was rated by 46 users, and the average rating was 4.0. By analyzing the reviews added by users, it looks like the app isn’t up to the mark and requires a lot of changes. One of the users also stated that there is no option to turn off push notifications, which is actually quite annoying.

Facebook has yet to make the official announcement, and we expect that to happen very soon. The app is available for download on Play Store, however, it is only available in Canada, Australia and New Zealand. We expect that it will be available soon in the U.S. and other countries as well.

World Map of Social Networks — Facebook Dominates the World

Back in October 2012, Facebook reported a new milestone of one billion users, out of which more than 600 million where mobile users. Wondering from where these one billion users came from? This infographic will certainly give you an idea:

World Map of Social Networks

Social media strategist Vincenzo Cosenza has published the “World Map of Social Networks” that shows the most popular and widely used social networking sites based on every country across the globe. The most recent update published in December 2012 reveals that Facebook has nearly acquired the entire world. Facebook now is on the top, dominating over 127 of the 137 countries in the world.

According to the stats released, “one of the drivers of its growth is Asia that with 278 million users, surpassed Europe, 251 million, as the largest continent on Facebook. North America has 243 million users, South America 142 million. Africa, almost 52 million, and Oceania just 15 million (source: Facebook Ads Platform). In the latest months Zuckerberg’s Army conquered Armenia, Kyrgyzstan, Latvia and Vietnam.”

However, Russia and the former Soviet Union, China and Iran are some of the major holdouts. Each of these countries have and run their own social network. V Kontakte and Odnoklassniki are tops in Russia. QZone dominates China, and Cloob is the go-to social network in Iran.

Vincenzo Cosenza has also published a GIF that explains Facebook’s expansion and global takeover since 2009 to present –

World Map of Social Networks

It is clear that Facebook has a global takeover of nearly 80 percent. However, the question that remains is that how long will it be able to hold the number one spot? With competing networking sites like Google+, Facebook’s future is quite unpredictable, unless they come up with a concrete plan to continue dominating the social media world.

Cleanup Your Facebook and Other Network Profiles with MyPermissions Cleaner

While Facebook’s one-click login button makes it really easy for users to signup for new apps and services, it also makes it ludicrously easy for malicious entities to get their hands on your private info. All they need to do is to create a quiz to lure you into sharing your Facebook profile data.

In a previous article we reviewed Privacyfix, which automatically identifies and highlights security issues in your Facebook and Google settings. One of the threats that Privacyfix identifies is app permissions. However, it doesn’t provide a quick way to withdraw access you have previously granted to various apps. Chances are that over the years you have allowed hundreds of apps to access your Facebook profile. Manually delisting them is likely to take quite a while. Thankfully, there is another browser extension, which can take care of this problem.


MyPermissions Cleaner is a handy extension for Chrome, Opera, and Firefox, which scans your Facebook profile and lists all apps that have access to your Facebook information, and allows you to revoke access to all apps with a single click. Ideally, you will not want to revoke access to all apps. For example, if you are an avid Instagram and Tweekdeck user, it makes sense to let these apps be. Thankfully, MyPermissions allows you to add select apps and services to a whitelist (Trusted Apps) with just a couple of clicks. Once you have whitelisted the apps you need, you can get rid of the rest of them with a single click. However, if you have several hundred apps in your list, then it might be easier to simply revoke permissions for everything and add back the apps that you use as and when required. MyPermissions Cleaner does a good job at exposing exactly what sort of info each app has access to, and allows you to filter apps by their access levels. The only trouble is that the extension doesn’t always work perfectly, and sometimes gets stuck while deleting an app. However, a page refresh generally takes care of the issue.


It’s not just Facebook alone, MyPermissions Cleaner currently also supports Twitter, Google, LinkedIn, Yahoo, Dropbox, Foursquare, Instagram, Flickr, AOL, and Windows Live. For each of these services the app works in an identical manner, and offers to cleanup your app permissions. If you have never bothered to look into the apps that have access to you profiles on various networks, go ahead and do it now. Let this be your little end of the year cleaning.

[ Download MyPermissions Cleaner ]