Tag Archives: Facebook

Facebook Buys 750 Patents from IBM to Fight Yahoo & Other Patent Trolls

Yahoo recently sued Facebook for patent infringement over some ridiculous patents which shouldn’t have been issued in the first place, and was apparently expecting Facebook to approach it for a settlement instead of duking it out in the courts during its quiet period before the IPO.

After Yahoo, Facebook was hit with lawsuits by a Canadian IT company – Mitel – and even AOL was speculated to be going after Facebook with a revised patent application.

However, instead of starting talks for a settlement, Facebook has gone on the offensive itself. It has bought around 750 patents from IBM for an undisclosed amount, presumably to defend itself from litigation by Yahoo and other patent trolls. Instead of licensing patents from them for a fee, it will now look to cross license its newly acquired patents to them.

Facebook now has over 800 patents – 56 of its own, and the 750 it acquired from IBM. It also has 503 pending patent applications. It is good to see Facebook fighting back against these bullies, but other startups who are not as deep-pocketed as Facebook may not be able to. That is precisely why the patent system in the U.S. needs to rebuilt from scratch.

Update: Apparently, Yahoo has a license to many of IBM’s 750 patents, but the exact terms of licensing are not known.

Pinterest Hires Tim Kendall, the Man Behind Facebook’s Monetization Strategies

Nearly one and a half years ago, Facebook lost its key person, the man behind Facebook’s monetization strategies, Tim Kendall, who seamlessly helped Facebook to monetize the site particularly in the development of the ads business. Today, the same person has been hired by the slowly growing and puzzled on how to raise profits – pin board styled social photo sharing site – Pinterest, in order to help the company convert their engaged users into real money.

Kendall worked at Facebook from the year 2006 to December, 2010 where he was designated as the Director of Monetization. Kendall mainly architected Facebook’s early monetization strategies, which certainly shot up the company’s revenue in no time. In the year 2011, Facebook’s advertising revenue was about $3.2 billion, which was 85 percent of its total revenue!

Tim Kendall Hired by Pinterest

When Kendall was leaving Facebook, David Fischer, VP – Advertising and Global Operations at Facebook, sent out an email highlighting Kendall’s contributions to the company –

Over more than four years at Facebook, Tim has had an incredible impact on the company, and in particular on the development of the ads business. Starting back in 2006, Tim wrote the blueprint for our monetization strategy. In all seriousness, it is safe to say we would not be where we are today without Tim.

Tim recognized early on not only that advertising could be social, but that it should be social on Facebook. What began as “sponsored stories,” social advertising has transformed the marketing business. And again, Facebook has Tim to thank.

Tim is truly a renaissance man. All of us who have worked with him have seen his strong intellect, quiet intensity, and complete focus on the mission at hand, with little tolerance for distractions or bureaucracy. He balances that with a more lively side that seems to come out after dark and has been displayed over the years at fine Palo Alto establishments like Rudy’s and the Old Pro. We will greatly miss all sides of Tim.

Since leaving Facebook, Kendall has done some venture capital, investing in Turntable.fm and SneakPeeq, a social shopping site.

Now that the man behind Facebook’s revenue has been hired by Pinterest. This eventually leads to a question in mind whether Pinterest is planning to slot in advertisements on the site. If not, Kendall has to think another way out to generate revenue for Pinterest.

Currently, Pinterest has no steady income. The site currently exists because of the outside investments from entrepreneurs and venture capitalists. Although Pinterest has tried out several different approaches to make money such as affiliate links, they haven’t really been successful enough. Pinterest team has stated on their site that they will try out advertisements, and perhaps this is why Kendall has been hired.

Facebook Now Supports High Resolution Photos and Can Be Viewed Fullscreen

Facebook just got better! The social networking giant has just announced that the site will now allow users to upload high resolution photos and eventually enable full-viewing (full resolution) of images. Photos on Facebook will now be crisp, sharp and of high quality with up to 4x larger than before. This is perhaps the best and one of the greatest photo update that Facebook has ever rolled out.

Facebook made this happy announcement on their blog today and stated that users can now expand the photo viewer to take up thier entire computer screen. However, this feature is currently available on Google Chrome and Mozilla Firefox.

Facebook High-res Photo Viewer

Facebook hasn’t revealed as to why this feature is supported by only the two browsers. However, we assume that Facebook is still testing this new photo feature and may eventually start supporting on other browsers as well.

To use the new photo feature, users can click the double headed arrow placed at the top-right corner of a photo to expand it.

Facebook View Large Photos

Technical Information About the Update

There is a motive behind this update. The Internet standard color profile is called “sRGB.” Most of sites, including Facebook, support this sRGB format. Since not every browser recognizes images as sRGB, site developers ought to redefine every single image as sRGB. Although Facebook’s photo feature system is capable of defining sRGB in every image, the problem occurred as the sRGB definition was very big, which eventually caused the loading of pages to slow down by 30 percent.

Facebook Engineers identified the problem and stated that it was caused due to the repeated details of the definition and also the “tone response curve” (2060 bytes), which added to a total of 3KB. Once they figured out on how to cut down the numbers, the sRGB definition became quite manageable, as Ryan Mack explains in detail.

There are over 250 million photos uploaded to Facebook every day. Many amateur and semi-professional photographers have started to upload their creativity on Facebook. No doubt that Facebook has already become a popular photo-sharing site, however, with this new photo feature, the social networking giant has put forth a new challenge for Flickr and other popular photo-sharing sites. It will also be interesting to see how corporate and business pages on Facebook will make use of this new feature.

When Facebook rolled out its new photo viewer, everyone complained that it was a copy of the Google Plus photo viewer. No doubt about that, but Facebook has taken a step ahead by updating its photo feature by enabling users to view larger versions of photos. My guess is that this update will eventually be carried out by Google Plus in the near future.

Yahoo Lawsuit Paints A Target on Facebook’s Back; Attracts More Lawsuits

It seems that Yahoo’s lawsuit against Facebook has opened the floodgates for litigation against the latter. Facebook has been sued by yet another company in the last week, and some more, including AOL, may be planning to sue it in the coming days, according to a report by Techcrunch.

Though Yahoo’s patent infringement claims against Facebook were criticized by almost everyone in the industry, there is a good chance that Yahoo will make some money off it, as it targets Facebook right before its IPO.

Apparently, some other firms want to cash in on Facebook’s IPO too, albeit in a different way. Mitel, a Canadian IT company, has also sued Facebook for infringement of two patents related to “automatic web page generator” and “pro-active features for telephony”. It is asking for damages as well as a royalty from Facebook.

Even AOL seems to be preparing to get in the game. It filed a revised application for a patent last week, which is related to the monitoring and automatic updates related to friends of the user on social network. The revised application seems to be aimed at focusing the patent on the features that Facebook is currently offering.

This may not be the end of it. Facebook, which is no stranger to controversy, may see a lot of such last-ditch attempts at making money by obsolete internet giants like Yahoo and AOL.

Facebook “Deactivated Friend Attack” Disclosed by Researchers

A pair of researchers from the University College London – Shah Mahmood (student) and Yvo Desmedt, Chair of Information Communication Technology, have discovered and revealed a “zero day privacy loophole” in Facebook. The duo has named the loophole as “Deactivated Friend Attack”, and revealed details about it yesterday during the IEEE International Workshop on Security and Social Networking SESOC 2012, held at Lugano, Switzerland.

According to the pair, “Our deactivated friend attack occurs when an attacker adds their victim on Facebook and then deactivates her own account. As deactivation is temporary in Facebook, the attacker can reactivate her account as she pleases and repeat the process of activating and deactivating for unlimited number of times. While a friend is deactivated on Facebook, she becomes invisible. She could not be unfriended (removed from friend’s list) or added to any specific list.”

This particular attack is simple enough and easy to execute, however, the main challenge the attacker faces is to trick the user into accepting the attacker as a “friend”. However, once the attacker has achieved this task, he can deactivate the user’s account and also make it impossible for the user to remove him from his friend list.

Facebook Friends

Once the attacker can activate/deactivate the user’s account, he can also access the information contained in the victim’s account. According to the researchers, the attackers have some sort of back entry into the victim’s account and can access the account any time he wants.

“No user was able to unfriend us during this time due to cloaking and short de-cloaking sessions,” the researcher said during the workshop. The “deactivate friend attack” works well, since Facebook does not allows users to keep a count on how many time a user’s account was deactivated and activated. It also does not send any notification to the user’s friend about the deactivation of the account.

To demonstrate how this works, Mahmood and Desmedt made 4,300 Facebook friends and maintained access to their profiles for a period of 261 days. Because most of the time their test account was deactivated, none of the 4,300 individuals was able to unfriend them. The short de-cloaking sessions were enough to get updates about the victims.

Currently, there has been no resolution on this yet, but we expect that Facebook will look into this matter and come up with a feasible solution. Meantime, it is advised that you do not add any unknown person to your friend list. Also, make sure you approve trusted Facebook apps that seek permission to access your publicly available information.


Yahoo Sues Facebook; Stoops to New Lows

Last month, we saw a report that Yahoo was planning to sue Facebook for the patent infringement of some trivial patents related to website personalization, social networking and messaging. Well, it pulled the trigger yesterday, and actually slapped Facebook with a massive patent infringement lawsuit, claiming that Facebook’s News Feed, advertising methods and privacy settings infringe on its patented IP.

Since Yahoo was one of the first companies to the internet party, it has been able to build a significant patent portfolio in the more than 15 years that it has been operating in. Facebook is relatively a newborn, and hardly has any patents to defend itself with.

The move was apparently driven by Yahoo’s new CEO, Scott Thompson, and is being opposed by many of the top techies working at Yahoo.

The timing is perfect for Yahoo, and very unfortunate for Facebook, as it is just a couple of months away from an IPO. Yahoo has done this exact same thing in the past, right before Google’s IPO, and managed to settle days before the IPO with millions of Google shares.

Apparently, Yahoo is trying to repeat that, and hopes to make a bigger killing this time. I wouldn’t really blame Yahoo – it’s just trying to maximize shareholder returns. What’s at fault here is the archaic patent system of the U.S., which really needs to be fixed soon, if it really intends to foster innovation and not crush it.

This is Funny, Facebook Blocks Indian Users for Using the Slang “Ch****”

This sounds funny, but Facebook has done it. The social networking giant has literally blocked over thousands of Indian accounts for using the word “chutia” in their name. For those who don’t know what the slang is – “chutia” or “chutiya” is equivalent to what is considered by many to be the most offensive word in the English language – “c***

According to The Times of India, user accounts of the All Assam Chutia Students’ Union in India (AACSU) community on Facebook were blocked, while the the AACSU community were left confused as to why the accounts of their community members were taken offline. Although there hasn’t been any response from Facebook, the Union thinks that the Facebook Security team believes that these accounts were fake or were created in order to spread spam messages.

Facebook Blocked Users for Using the Word "Chutia"

Addressing a press conference in Jorhat, AACSU general secretary Jyotiprasad Chutia said: “‘Facebook has blocked the accounts of all the subscribers belonging to the Chutia community of Assam thinking the names are false and fabricated. For Chutia being an abusive word in the Hindi language, Facebook authorities thought that the account holders are fake and fabricated. But, they are still unknown to the fact that Chutia is an ethnic tribe of Assam which has a rich historical background in the state history.”

According to the Wikipedia page, The Chutiya kingdom (pronounced Sutiya) was established by Birpal in 1187 in north-eastern Assam, with the capital at Sadiya. The Sutiya are an indigenous ethnic group that speak a Tibeto-Burman language. According to tradition, Birpal at first became the chief of sixty families.

The student’ protested against Facebook and burned a Facebook effigy in the five upper Assam districts of Tinsukia, Dibrugarh, Sivasagar, Jorhat, and Golaghat on Monday and have demanded a public apology from the social networking giant.

The students not only demand for a public apology, but also expressed its intention to undertake demonstrations pressurizing the Government to accept its 26-point charter of demands. This includes the demands for “tribal status and reservation for the Chutia community in educational institutions and preservation of historic monuments of the Chutia dynasty.”

This particular photo has been shared a million times on Facebook and I’m sure most of the users have seen this –

Facebook Blocks "Chutia"

Apart from this, there is yet another famous Facebook Page – KyaAapChutiyaHain, which is quite popular on Facebook and in India. I wonder if Facebook is going to take down this page as well.

“Chutia” is the most commonly used slang (among friends) in India. It basically refers to a fool or an idiot.

Facebook, Google+, and other social networking sites have requested new users registering for an account to use their real name. Failing to abide by this, the accounts of such users will be taken offline without any prior warning or notice.

iOS 5.1 Will Have Facebook Integration

A few months back Apple and had a problem over API access in iTunes Ping which led to Apple removing Facebook integration from Ping and then ditching them completely in favor of Twitter in iOS 5. However, it looks like the fight between Facebook and Apple might finally be over.

Last month we had reported that Facebook integration was spotted in iOS 5.1 Beta 3 and it looks like iOS 5.1 might actually have a deeper integration with the social networking website.

Facbeook iOS 5.1 Integration

Since the problems between Apple and Facebook arose, Facebook started displaying "via mobile" as the update method for their . However, it looks like few hours before the iPad 3/iPad HD event, Facebook has started to display the "via Facebook for iPhone" again.

Our editors Parth and Sathya tested out that updates sent from the / or iPad show the via as seen in the image above. I also tested the same for and continued seeing "via mobile".

So will iOS now have Facebook integration like it has for ? Well, our editors think that we should definitely see it during tomorrows announcement. We’ll keep you updated with more information if we come across it and keep you in the loop.

Friendsheet, Pinterest for Facebook Photos

Pinterest has been creating a lot of social media traction, specially among the female crowd. It has become one of the best ways to find interesting things that are pinned by users to an online pin board. Pinterest has also been one of the biggest social media stories aside from and in recent times.

Friendsheet, Pinterest for Facebook Photos

While interest in Pinterest is not dying down, a new service/Facebook app might change things a bit. A new service called Friendsheet allows you to browse your friends photos on Facebook in an interface which is similar to that of Pinterest.

The app asks users to login using Facebook and then asks for certain permissions before it can fetch all your friends photos. Once you have successfully logged in you will be able to browse all your friends photos. It displays all your friends photos in a neat interface (similar to Pinterest). You can then easily; like, share and comment on your friends photos from the same interface. It also provides with an option for endless scrolling where you can load new photos from your friends by scrolling to the bottom of the page.

Friendsheet touts itself as the best photo browser for Facebook and though it does not provide any other functionality other than browsing your friends photos, it definitely has a lot of scope to compete with Pinterest. Also, the fact that Mark Zuckerberg himself shared the service might ring a few bells among the Pinterest developers.

Facebook Messenger for Windows Officially Released

Facebook has officially released the Facebook Messenger app for Windows, which was leaked in December by an early tester. I suppose that many users have downloaded the leaked Messenger app and tried out its features. However, for those who have not tried it out, you can now download the officially released public app from the Facebook Messenger page.

With Facebook Messenger for Windows, users can easily access notifications, see real-time updates, and even chat with friends who are online right from their desktop. It more or less acts like a smaller version of your browser window through which you can access your Facebook account.

Facebook Messenger for Windows

Apart from all that, an interesting feature in the Facebook Messenger for Windows is the Dock feature. The dock button is placed at the bottom-right corner of the app, and clicking it will move the entire Messenger to the right-side of your desktop, just like the ticker and the chat that is placed on the right side of your Facebook profile.

The ticker, which is apparently the most annoying feature on Facebook, updates in real-time, but unlike the feature where users can simply click on an update and read or comment right there, isn’t available in the Facebook Messenger app. Instead, clicking an update will open it a new browser window, which is somewhat frustrating.

Facebook Messenger for Windows - Chat

According to Facebook, “Messenger lets you use Facebook without being on www.facebook.com. You will now be able to stay in touch anytime, no matter what you’re doing.”

Although the app updates in real-time, the only disadvantage is that clicking on any update, the user is sent back to the browser window. Facebook should have implemented the actual features of the ticker available on Facebook, and allow users to view or add comments right from the desktop app itself. To what Facebook says above, this is completely contradicting it.

The chat feature works very much similar to how it works on Facebook.com. Users can chat with multiple users at the same time by switching tabs placed at the bottom of the app. The chat feature in the app also supports the available Facebook smileys.

Users don’t have to worry anything about privacy issues, since the app automatically makes use of the privacy settings that you have set with your Facebook Account.

Logging In – To log into Messenger, click on the Facebook icon in your Windows system tray. Once the app opens, enter your email and password.

Facebook Messenger Icon on Windows

Logging Out – To log out from the Facebook Messenger, just right-click on the Facebook icon in your Windows system tray and select “Log out.”

Facebook Messenger for Windows works only on Windows 7. Windows XP and Windows Vista users will need to wait, as the company has stated that there is a possibility of the app arriving on these platforms as well. Mac users on the other hand, will have to wait a little longer until a version for Mac system is released. Facebook Messenger for Mac is on its way, which we hope that it will be released soon. Facebook, however, denied commenting as to when Facebook Messenger for Mac will be available for download.

According to Facebook, the leaked version of the Messenger for Windows was apparently a “test” application, and has publicly released the app with all bugs removed. It is recommended that you download and reinstall the app from the Facebook Messenger page.

New Facebook Feature Spotted – Interest Lists

Facebook launched the new Facebook Pages last week, which has created a buzz around the web and the social network itself. Along with the launch of Timeline for brand pages, Page owners who switched to the new layout found an interesting feature on the new Timeline layout called the “Interest Lists”. The feature, however, has not been revealed by Facebook yet.

According to Social Fresh, a social education company that spotted the feature first, revealed that “Interest Lists” was available from a drop-down menu under the Cover photo in the new Timeline layout. Users who were lucky enough to try out this unrevealed feature say that they could create a new list with the “New List” button to “Start an interest list to see a special news feed of related posts.”

Although Facebook did not confirm anything about the new feature, however, a spokesperson stated that “We are constantly testing new products and features, but we have nothing more to share.”

Here’s a screen shot of Interest List that Jason Keath, founder of Social Fresh, managed to get –

Facebook Interest Lists Features

Facebook has not mentioned anything about this feature in the new Timeline tour or marketing material. Also, the company never mentioned anything about “Interest Lists” at the live FMC even in NYC last week.

Now that the feature was spotted by a few users, Facebook immediately removed it from Pages and left us all wondering what “Interest Lists” is all about.

Here’s what Jason thinks that the feature is all about –

  • It could simply be a list of brand pages, allowing users to segment pages as they currently do with friends and subscriptions. Whether lists would be able to include both user profiles and pages or if they would remain separate would be another question.
  • It could be a discovery engine. Right now, Google+ is better at discovery. But imagine if Facebook users were allowed to subscribe to certain topics, like football or baking? Perhaps users could even define these interests themselves by creating interest lists by grouping a few of their favorite pages.

We aren’t sure if Facebook plans to release this feature by allowing users to include subscriptions and friends in addition to Pages. It would rather be an inefficient feature if Facebook plans to exclude subscriptions, since both Interest Lists and Subscriptions function very similarly. However, this new feature could be yet another powerful tool for Facebook, and thus will help it maintain the long gap between its rival, Google+.

Nonetheless, do you think that the new feature will be useful enough? Let us know by adding your views below.

How To Hide Facebook Timeline? Use IE7

recently rolled out the Facebook Timeline to all users. Unfortunately, it does not have any option for users to disable it making several users angry about the fact.

Facebook Timeline

Now there are several scripts and User styles which will allow you to disable the Facebook Timeline. However, most of them require you to perform several actions before you can get back to your old profile. Also, the same solution won’t work for all the browser. So, if you are looking for a simple solution to disable Facebook Timeline with minimal efforts, here is what you can do.

Please note: This trick will only disable Facebook Timeline for yourself. It will not hide your Facebook Timeline from your friends and they will still be able to view it.

The Easiest Solution – Use Internet Explorer 7. Facebook Timeline is not supported on IE7 and probably won’t be in the future too. If you don’t want to browse your profile or your friends profile with Facebook Timeline, just use Internet Explorer 7.

If you use browsers like , or you can still mimic your browser string as Internet Explorer 7 and fool Facebook into believing that you are using IE7 thus disabling or removing the Facebook Timeline for you. You can use the following , and tricks to fool Facebook.

For all purposes below, the user agent string for IE7 is given below:

Mozilla/4.0 (compatible; MSIE 7.0; Windows NT 6.0;)

Firefox Users – Install the User Agent Switcher add-on and follow the instructions given at this link to add a new IE7 user agent to the add-on and then use the user agent while browsing Facebook.

Google Chrome Users – Create a new shortcut for Google Chrome and name it Facebook or something. Once you have done that, edit the shortcut and add -user-agent="Mozilla/4.0 (compatible; MSIE 7.0; Windows NT 6.0;)" to it. Once you have done that, use the shortcut while you are browsing Facebook and the timeline will be disabled. (Find Instructions for creating and editing the Chrome shortcut)

Safari Users – Enable Develop mode in Safari by going to Preference -> Advanced and selecting the check box next to "Show Develop menu in menu bar". Once you have done that, select the "User Agent" sub-menu from the Develop menu and select "Internet Explorer 7.0" from the available options.

Internet Explorer Users – If you are using IE7, you don’t need to do anything. If not, you can make use of an IE Add-on called UA Pick. Instructions on changing your user-agent in IE at this link.

Opera users have it a little bit tougher since you will have to modify Opera configuration data so I will leave it out for now and will add that information as a separate post later on and link it from here. In the meantime, you can always use one of the browsers mentioned above.

Yahoo Turns Patent Troll; Goes After Facebook

Yahoo, the yesteryear Goliath of the internet, has apparently turned into a patent troll. It is one of the most recent companies to have entered the patent wars, and is gunning for Facebook. It is trying to force Facebook to license 10 to 20 of its patents related to website personalization, social networking and messaging, according to a report by NYT. If Facebook fails to sign a licensing agreement with Yahoo and doesn’t agree to pay it for their use, Yahoo is threatening it with a lawsuit.

“Yahoo has a responsibility to its shareholders, employees and other stakeholders to protect its intellectual property,” a Yahoo spokesman said in an e-mailed statement. “We must insist that Facebook either enter into a licensing agreement or we will be compelled to move forward unilaterally to protect our rights.”

Facebook hasn’t yet decided its course of action, and is considering its options. According to a Facebook executive, they haven’t yet had the time to fully evaluate Yahoo’s claims.

Yahoo’s timing is perfect, as Facebook is expected to go public in a couple of months, and would like to steer clear of any legal hassles that could derail its IPO.

Yahoo has one of the most valuable patent portfolios related to internet technology, with more than 1000 patents. Facebook may possibly be forced to license its patents. Given the opportunistic timing, it’ll be interesting to see how much money Yahoo is able to force out of Facebook’s sizable cash reserves.

Rovio Angry Birds Stores and Theme Parks in China

China is crazy about Angry Birds. There are more than 40 million downloads of the Angry Birds game in China. Rovio, the Finnish creator of the game, already has an office in Shanghai with about 20 employees. It has also opened its first store in Finland.

Nowadays you get anything from USB drives to mooncakes on Angry Birds in China. There is a huge market for Angry Bird items that ranges from regular merchandise to a larger than life-sized Angry Bird games in theme parks.  Angry Birds comes after Disney and Hello Kitty as a top pirated merchandising brand in China. Rovio has a potential market of hundreds of millions and unsurprisingly they have decided to open stores in Beijing and Shanghai.  The CEO of Rovio, Vesterbacka has been quoted saying,

“Rovio chose Shanghai as the first location for an international office because of its unique position as one of the most creative and technologically advanced cities in the world, and also because Rovio wants to show its appreciation to Chinese fans by serving them even better locally”

Here are some pics from Chinanews.com on the Angry Birds game in a theme park in Hunan.

  Rovio is looking at these unofficial items for inspiration for its own official products. The Rovio CEO Peter Vesterbacka has stated that he would not seek legal action against piracy. In fact, Rovio is negotiating with the theme park for a  partnership instead of getting into legal action against them.

Vesterbacka has big plans of the company’s growth in China saying,

“Hopefully, Angry Birds will become the first entertainment brand to have more than one billion fans globally. And occupying the feature phone segment is absolutely a big part of the plan. Every day we are considering buying another company, and that is what we are looking at here in China. We are determined to acquire and hire top-end talent in China”

[Screenshots] Bing Wants You To Link Your Web Pages & Facebook Account

Earlier today Bing announced a new feature that offers deeper Facebook integration. The feature known as Linked Pages lets you tag webpages just like you tag photos. The feature seems similar to Google’s Author search where authors can get their information shown next to articles written by them. Bing is letting everyone do it. When I searched for my name Bing showed me a little notification about Linked Page:

On the page, Bing shows several of my Internet profiles and search results. I can then link pages with my Facebook profile, and even link the pages to my Facebook friends. (The direct link to the feature is Bing.com/LinkedPages.)


Once you’ve linked the pages, Bing results will list the linked pages on top. Screenshot:

Bing also sends an update on Facebook telling my friends that I’ve linked my Facebook profile and my search results:

I decided to run a search for my Facebook friends. The first search was for fellow ZDNet Microsoft columnist–Mary Jo Foley. She did not have pages linked to her but since she is my contact on Facebook I could link the pages directly to her (Link to Mary-Jo Foley). Screenshot:

The second search was for GeekWire co-founder Todd Bishop. I haven’t added Todd as my friend but I am subscribed to his updates, as a result Bing doesn’t show me a “Link to Todd Bishop” option. Screenshot:

The ability to tag your Facebook friends and Bing listing all “linked” profiles under the top result, which in most cases is a Facebook profile, is nicely done.