A Bangalore based startup has launched a new eBook reader – The Wink. It’s similar to the Amazon Kindle and starts at Rs. 11,490.

Amazon has recently reported that sales of its Kindle eBooks have topped that of hardcover books for the last three months. This ration stands at 143 eBooks for 100 hardcover books.

Amazon today in a press announcement released an updated version of the Kindle Application for the iPad, iPhone and the iPod Touch. The updated Kindle application now supports embedding audio and video clips in Kindle books.