Tag Archives: ComScore

comScore: Android, Apple Continue to Rule U.S. Smartphone Market in July

It’s that time of the year when comScore releases its report on the U.S. mobile phone market. It has revealed numbers for the quarter ending July 2012, and the numbers aren’t really surprising.

Apple was the only OEM which gained in terms of mobile phone market share last quarter. It managed to increase its market share by 1.9% to 16.3%, while both Samsung and LG lost less than 1% each, ending up with 25.6% and 18.4% of the market respectively. Motorola shed some market share to end up with 11.2% of the market, while HTC, surprisingly, gained 0.4% share to end up with 6.4%. The overall mobile phone market expanded to around 234 million.

Smartphone users increased to more than 114 million in the U.S., and the market was dominated by Google’s Android and Apple’s iPhone. Google increased its share of the smartphone market by 1.4% to 52.2%, while Apple increased its share by 2% to 33.4%.

RIM, Microsoft and Symbian all lost market share. While I wouldn’t bet on the same for RIM and Symbian, Microsoft could reverse the trend in the next quarter with the holiday season coming up, and Windows Phone 8 coming next month.

With the iPhone 5 launching in the next week, expect Apple’s share of the market to shoot up again when comScore reports the numbers in November.

via comScore

Android Captures More Than 40% of the U.S. Smartphone Market

Android has been in the leading position in the worldwide smartphone market for months now. It has also been the most popular smartphone OS in the U.S., despite the extremely high sales of the iPhone, which is the single most popular smartphone on the planet.

There are now more than 550,000 Android device activations every day, and both Android and iOS are growing at the expense of RIM’s Blackberry and Nokia’s Symbian.

We already reported Nielsen’s numbers a week back, which confirmed what we already knew – Android is on the rise, and so is iOS.

Today, ComScore released their own statistics for the three month period ended June 31.

It seems that Android has been steadily gaining market share in the U.S. market. It had a 40.1% share by the end of June compared to 34.7% just three months before that. It’s possible that by now, its market share is closer to 41% or so. It was the biggest gainer in the second quarter of 2011.

Even iOS gained market share, and is now on 26.6% of all smartphones. Nielsen reported that Android was on 39% while iOS was on 28% of all smartphones in its report, so it isn’t clear which of them is right, but what we do know is, Blackberry and Symbian are definitely the biggest losers.

RIM doesn’t seem to have a clue about what strategy it should adopt, while Nokia has dumped Symbian to go with Windows Phone 7. It is expected to unveil its first WP7 device soon.

ComScore US Smartphone Data

The Apple iPhone Still Rules the US Smartphone Market

Comscore has released some updated figures about smartphone OEMs (original equipment manufacturers) in the US. It gives us some pretty interesting insights into the dynamics of the US smartphone industry, though much of it is quite obvious.

US Smartphone OEM Market Share For the three months ending May 2011, the total number of smartphone users in the US were 76.8 million. As expected, Apple was the top smartphone device manufacturer with a 26.6% market share with the iPhone 4 and the iPhone 3GS.

RIM is still quite a dominant player with a 24.7% market share with its Blackberry devices.

Next come the top three Android manufacturers – HTC, Motorola and Samsung with a 11.8%, 11.4% and 8.9% market share respectively. Samsung has been increasing its share quite a lot with the Galaxy range of devices, but it still comes after HTC and Motorola, which have had a very good lead in the US market.

LG has only a 4.8% share while HP has a 2.7% share with the new Palm smartphones. Nokia, as always, has a very low market share in the US market (2.1%), which is decreasing further.

While Android is the number one smartphone OS, Google hardly makes any Android phones. It just has the Nexus One and the Nexus S which form only a minute fraction of the total Android sales in the US.

The iPhone is, undisputedly, the king of the smartphone industry, at least in the US.

iPad Accounts for 89% of Worldwide Web Traffic, 97% of US

Non-computer Share May '11A new report by comScore, details a  new metric for tracking web traffic by device and connection type. According to the report, iPad was responsible for 89% of worldwide tablet traffic in May, continuing to dominate the market it defined last year.

The iPad is currently the dominant tablet device across all geographies, contributing more than 89 percent of tablet traffic across all markets. The iPad’s contribution to total non-computer device traffic is highest in Canada (33.5 percent). Brazil has the second highest non-computer device share of traffic coming from the iPad at 31.8 percent, although non-computer devices account for less than 1 percent of total traffic in the country. In Singapore, where non-computer devices comprise nearly 6 percent of total traffic, the iPad accounts for 26.2 percent of this traffic.

The calculations show that the iPad accounted nearly 97% of non-computer traffic share  in the United States, and Android taking nearly all of the rest of the market.

In addition, comScore reports that  53% of non-computer device traffic comes from Apple devices: 23.5% from iPhone, 21.8% from iPad, and 7.8% from iPod touch. Android comes in second place with  over 36% of the market. Lately, a lot of Android tablets have begun to flood the tablet market but none have been able to break Apple’s dominance on the market.

Android Now the Leading Smartphone OS in US

The Android platform has been growing at an unprecedented pace and has already been the number one smartphone platform in the world since a few months. It had also overtaken iOS in the US and going by the latest data from January 2011, it has now edged out Blackberry to become the number one smartphone OS in the United States as well.

Android Marketshare

According to data from Comscore, Android now has a 31.2% share of the US smartphone market. RIM follows in the second place with 30.4% and Apple takes the third spot with 24.7% share. This data doesn’t cover the effects of the iPhone 4 now being available on Verizon, but I doubt that will change the overall picture much. Android is still growing at an insanely fast pace, and at the expense of Microsoft, Palm and Symbian. Despite the launch of Windows Phone 7, Microsoft has actually lost share.

Android Marketshare

Nielsen’s data shows a similar trend – Android has a 29% share which is way ahead of iOS and Blackberry both at 29%. With more impressive Android devices coming soon, Android will soon dominate the market by a huge margin. Even Apple’s marketshare has been cemented by its loyal fans. With the support from Nokia, Microsoft’s marketshare is expected to rise at least a bit in the coming year. The smartphone wars are going to be very interesting.

via Comscore and Nielsen

Android Beats iPhone in Terms of US Smartphone Users

According to the latest Comscore report, Android has overtaken iOS in terms of US smartphone subscribers. In the quarter ending November 2010, there were a total of 61.5 million smartphone users in the US, of which 26% were Android users and 25% were iPhone users.

Both of them are still way behind RIM which holds the lead with 33.5% of the total smartphone users. These numbers are about a month old though, and at this rate, Android should displace RIM as the top smartphone platform by the time the next Comscore report comes out in February 2011.

Android Beats iOS - Comscore

Even Microsoft lost 1.8% share in that quarter, but with the sales of Windows Phone 7 picking up, it could regain some of it.

Samsung is the top handset manufacturer overall, with a 24.5% share of the mobile phone market.

via Comscore

India Leads Mobile Ad Impressions Volume In Asia

Mobile advertising network InMobi has come up with some very useful metrics and reports that will definitely help mobile content providers to think about better strategies to monetise their mobile content. InMobi conducted a market research in association with comScore and the results of which are very surprising. The report reveals that over 72% of Indian consumers are comfortable with mobile advertising and over 50% of the users are ready to receive personalised advertisements.

This piece of data will in particular stun advertisers who are generally picky about including mobile advertising in their market strategies as well as budgets. The report of the research results also point to the untapped potential of the entire mobile space which is mainly consumer driven. In terms of volume of impressions for mobile advertisements, India leads the Asian region with over 6 billion impression served for Mobile advertisements. Next in line is Indonesia.

Among other things Nokia still dominates both the OS and manufacturer market share in India. Nokia’s OS platforms alone account for 65% of the OS share of ad impressions that were taken into consideration for the survey / report. Samsung stands second in the region with 17% of the market share. This survey was conducted by interviewing over 3,500 consumers in Indonesia, Thailand, Malaysia, India, and Australia on grounds of overall comfort with mobile ads, perceived benefits and willingness to have ads.

Facebook Dethrones Yahoo To Become 2nd Largest Video Content Property in US

is now the second largest site in the United States after dethroning Yahoo from the second position according to a comScore Report.

comScore released a new report for August 2010 where Facebook.com secured second place in the online video content ranking with 59 million viewers. Google backed is still the leading video property on the Internet with 146 million US viewers. Yahoo related sites ranked third with 53.9 million viewers followed by VEVO and Fox Interactive Media.

As for Video Ads, Hulu took the top spot with 790 million followed by BrighRoll Video Network. Microsoft was placed fourth before Google.

Another interesting note from the report was that 85.1 percent of US internet audience have watched a online video with an average of 4.8 minutes being spent on online video.

At the current standings, YouTube is still by far the largest video content property and will continue to remain one. Also it was not very clear how much percentage of YouTube video views came from Facebook itself, since Facebook also allows users to embed YouTube videos as updates.

For more details on the August 2010 report from comScore, visit this link.

Android Gains Market Share in US, Microsoft on A Downslide

comScore has released their U.S smartphone report for the period ending July 2010 and according to them the Android OS has surpassed Windows Mobile in terms of market share.   comScore This was pretty obvious with Android rapidly gaining market share all over the world. Microsoft’s only hope to bounce back now solely depends on their upcoming mobile OS WP7.

RIM is still the market leader in the U.S with a market share of 39.3%, down by 1.8% from the previous comScore report. Apple’s iOS comes in second with a market share of 23.8%, down by 1.3%. Android managed to gain 5% from the previous comScore report and has a market share of 17%. According to comScore’s report, nearly 53.4 million people in the U.S own a smartphone, which is up by 11% from their last report.

Ironically, comScore report did not say anything about the worldwide leader in mobile OS – Symbian. Click here for more interesting stats from comScore.

US Internet Users Watched 30 Billion Videos In April [More Stats]

According to the latest online video metrics by ComScore Inc, a total of 30.3 billion videos were watched by US based internet users in the month of April 2010. As expected, a the largest contributor to online video viewing was YouTube with 13 Billion video views, making up 43.2% of the total views. This was followed by Hulu 3.2%, Microsoft Sites 2.1% and Viacom at 1.3%.

Interestingly, out of the 178 Million people who watched online videos in April, 43.6 Million watched videos using Vevo, a video service that just launched in late 2009 and focuses on music videos.  Google sites, however, were still #1 at 136 Million unique users, followed by Yahoo!, Fox Interactive and Vevo on number 4th spot. For a service that hasn’t even seen its first birthday, jumping to #4 rank in unique number of online video viewers is something remarkable.

On average, each viewer watched a total of 171 videos with Google again #1 at 96 videos per viewer and Hulu following at #2 with 24 videos per viewer.  Facebook, the social media giant, which is one of the top sites for hosting photos does not do very well in terms of videos. Total number of video views for Facebook were less than 230 Million for the month of April 2010 for 41 Million unique users averaging 5.6 videos per viewer.

The report also notes that 83.5% of all US internet audience viewed a video online in April and the average duration of an online video was 4.4 minutes. The detailed report can be viewed here.