Remember when OneDrive bumped up their free storage tier and made the storage included with Office 365 1TB from the 25GB that it used to be? Well, that was only a few months ago. Now, as they announced on the OneDrive blog on October 27, Microsoft is making the OneDrive storage unlimited for Office 365 Home, Personal and University subscribers.
The upgrade to unlimited storage rolls out today and there is a priority list for those who would like to see it early. I was one of those, and I got an email later in the day that while the upgrade to unlimited is in progress, the storage in my Office 365 Home account is bumped to 10TB, ten times the current allocation of 1TB.
So now, a customer can potentially get the full desktop Office suite for a PC/Mac, unlock editing features for tablet (iPad), get 60 minutes of Skype world calling to over 60 countries, use Office Online and Office Mobile on smartphones and unlimited storage for only $6.99 per month.
The above deal becomes even sweeter when there is a need for more than one user to be on the subscription. In such a case, a customer can get Office 365 Home which provides the same features for 5 users for $8.33 per month.
This is another move in the trend for cloud storage to become virtually free, tied closely to other services that companies like Microsoft, Google and to some extent, Apple provide. Here’s what Microsoft’s blog post said:
While unlimited storage is another important milestone for OneDrive we believe the true value of cloud storage is only realized when it is tightly integrated with the tools people use to communicate, create, and collaborate, both personally and professionally. That is why unlimited storage is just one small part of our broader promise to deliver a single experience across work and life that helps people store, sync, share, and collaborate on all the files that are important to them, all while meeting the security and compliance needs of even the most stringent organizations.
While Microsoft and Google have been really aggressive with their pricing, Apple has been a little reserved in how aggressive they get with the storage pricing. However, the biggest impact of such pricing moves are the likes of Box and Dropbox. For these companies, storage is a key factor but for platform makers like Microsoft, Google and Apple, adding storage inexpensively is not a big deal. How will Box and Dropbox combat this move? Your guess is as good as mine.