The jury is still out on the BlackBerry 10; however, the struggling Canadian phone manufacturer is making good strides in filling up its app store. The BlackBerry World now has more than 100,000 apps, with 30,000 new apps being added over the past seven weeks.
“The response to the BlackBerry 10 platform and applications has been outstanding. Customers are thrilled with the applications already available, and the catalog just keeps growing, now with more than 100,000 apps,” said Martyn Mallick, Vice President, Global Alliances at BlackBerry. “Top brands and application providers are joining us every day and are seeing the benefits of being early supporters of the new platform. We constantly hear from developers that the BlackBerry 10 tools are easy to build with and that we provide opportunities for app differentiation that they do not see on other platforms.”
The good news for BlackBerry is that it has managed to persuade some of the most popular mobile app developers to develop apps for its new operating system. Some of the big names that BlackBerry is touting are 8tracks, Angry Birds Star Wars, ATP World Tour Live, BBC Top Gear News, Bloomberg Anywhere, CBS Sports, Delta Air Lines, F1 2013 Timing App CP, Facebook, Foursquare, Jetpack Joyride, Keek, LinkedIn, Navita Translator, Need for Speed, NHL GameCenter, N.O.V.A. 3, The New York Times, PressReader, Slacker, Songza, Twitter, UFC, USA TODAY, Waze, WhatsApp, and Zara. Apps from Amazon Kindle, OpenTable and The Wall Street Journal will launch today, while apps from CNN, The Daily Show Headlines, eBay, eMusic, Maxim, MLB at Bat, MTV News, Pageonce, PGA, Rdio, Skype, Soundhound and Viber will be added in the coming weeks.
Having a vibrant and rich app store is critical for the success of any platform. BlackBerry seems to have gotten off to a good start. However, BlackBerry World still has a long way to go before it can even think of competing with Android and iOS app stores. While reaching the hundred thousand mark even before launching in several key markets is impressive, it’s worth keeping in mind that a significant chunk of the 100,000 apps are Android ports created using the BlackBerry Packager. These apps are generally fully functional, but they don’t leverage the unique strengths of the new BB 10 platform, and feel out of place visually.