Ericsson recently bagged a $1.3 billion outsourcing contract from Bharti Airtel to upgrade its mobile network in India. Ericsson said, they will expand and upgrade Bharti Airtel’s network in 15 telecom circles. This will help Airtel subscribers across 15 circles to enjoy an enhanced voice quality and faster data access.
“Our pioneering model of aligning with strategic partners who share our vision and bring in world-class experience and expertise to execute our plans has helped us focus on our customers and market place. The extension of our fifteen years association with Ericsson is testimony to the strength of the relationship as well as the success of the model. We continue to be delighted with Ericsson’s expertise in network expansion and transformation, helping us to reduce operating expenditures and enhance network quality. This way we can continue to provide a superior customer experience,says Sanjay Kapoor, CEO- India & South Asia, Bharti Airtel.
Ericsson has already won five network outsourcing deals from Bharti since 2004. Ericsson will supply energy efficient 2G/2.5G radio base stations, microwave transmission and Intelligent Network. They will also ensure that Airtel’s network is 3G-ready in order to reduce time and enable the fast rollout of 3G services in these telecom circles.
HTC Corporation and Indian telecom operator, Bharti Airtel joined hands to launch the budget smartphone, HTC Smart in India. We were already expecting this handset to launch at the end of this month and finally the device is up for sale in India. HTC Smart is the first smartphone powered by Brew OS.
“HTC has always focused on setting the stage for new mobile experiences and the HTC Smart is clear different from touch phone and the result of customer feedback from all over the world for an easier-to-use, affordable smartphone. We’re excited to launch the HTC Smart with Airtel in India first and Qualcomm, a company known for its innovations. HTC Smart offers easy-to-use widgets, browsing and connectivity at an affordable price. The integration of HTC Sense brings an unparalleled smartphone experience for people looking to do more on their phone,said Peter Chou, Chief Executive Officer, HTC Corporation.
As the undisputed leader in the Indian telecom industry, Airtel is committed to constantly delighting its customers and offering innovations to enrich their experience. With the HTC Smart, Airtel customers will be the first in the world to experience a revolutionary Smartphone that is not only affordable but is also 3G-readysaid Sanjay Kapoor, CEO-India & South Asia, Bharti Airtel.
HTC Smart comes with a 2.8 inches TFT touchscreen display, Sense UI, 3.15 megapixel camera with autofocus and LED flash, USB, GPRS/EDGE, Bluetooth, 3G Connectivity, 16 GB expandable memory, 256MB RAM, 256MB ROM, audio and video player, stereo FM radio with RDS, 3.5 mm audio jack, 1100 mAh battery, upto 450 hours stand-by time and 7 hours talk-time.
This handset comes with a price tag of Rs.9,990. You can get this handset from Airtel retail outlets and at all the authorized HTC resellers.
Dow Jones has announced the launch of the Wall Street Journal India mobile application in association with Bharti Airtel.
The Wall Street Journal India Mobile can be downloaded free-of-charge by Airtel pre-paid and post-paid mobile users. However, there will be a monthly subscription fee of Rs. 99 if users choose to access premium financial market news and data along with portfolio tracking and personalization options.
Mr. Mitya New, Managing Director, Dow Jones India said:
The Wall Street Journal India Mobile application provides leading-edge functionality and content targeted at consumers in the Indian market. Our partnership with Bharti Airtel, India’s leading mobile phone operator, significantly enhances our ability to reach mobile users across India.
Raghunath Mandava, Chief Marketing Officer Mobile Services, Bharti Airtel said:
It has been Airtel’s endeavour to constantly innovate and lead the mobile content revolution in the country by delivering best in class products and services to customers and adding value to their lives on the go and wherever they go. The Wall Street Journal India Mobile application is our latest initiative that will empower our customers to make smarter decisions by accessing news and information from one of the world’s most trusted and premier providers of financial information.
The WSJ India mobile application is compatible with a large number of models of Blackberry and Nokia Smartphones and will be available on other handsets soon. Airtel mobile customers may download The Wall Street Journal India Mobile application by texting WSJ’ to 54321.
Using the WSJ India mobile application, users can keep and eye on global and local financial market news and information and other business, politics, economics, finance and management news from India and around the world. The application is part of the Airtel App Central which was launched earlier this year.
Considering that IPL 2010 is underway, it is more appropriate for Indian service providers to cash in on the frenzy. However, one provider is actually giving away more to users to enjoy the IPL 2010 season on their personal computers.
Bharti Airtel India is offering free upgrades to a 2MPBS connection to enjoy the IPL frenzy. The upgrade is available specifically for youtube.com/ipl for Airtel Broadband customers so that they can enjoy live cricketing action from IPL 2010.
Current or new users of Airtel Broadband will get the free upgrade to a 2MBPS connection between March 12th and April 25th, which is the IPL 2010 season tenure.
Users will be able to watch the matches from the 3rd season of IPL on their computers in high speed, the package will include all the 60 matches from IPL 2010.
However, the upgrade is only available for the IPL channel on YouTube, the other content on YouTube will be entitled to regular broadband charges. Also, no other sites are being offered in this package.
Nevertheless, considering that IPL has gained a cult status in India and elsewhere in the world, this move is definitely a smart one from Airtel.
Bharti Airtel has announced the launch of Unlimited Sunday on the occasion of Valentine’s Day for its 2.9 million fixed line subscribers across the country. Unlimited Sunday will be available on February 7th, 14th and 21st and will allow customers to make unlimited free local and STD calls to other Airtel Fixed numbers.
Thought the offer sounds enticing as it is, it would have been better if they would have extended the offer to mobile lines too along with a reduced tariff for other networks.
According to Vikas Singh, the CMO of Bharti Airtel:
As one of the country’s leading fixed line service providers, we are committed to delighting our customers through great customer service, value for money and superior calling experience. In keeping with this intent, we are happy to introduce Unlimited Sunday on the Valentine Fortnight which will enable our customers to easily reach out to their friends and families on the Airtel Fixed Line network
So who are you going to call up this Valentine? Do they have a fixed Airtel line so that you can take full advantage of this Unlimited Sunday offer?