AVG has launched a new product called AVG Premium Security, which boasts of an unique Identity Alert component. Over the past few months we have witnessed numerous large scale data thefts of varying severity. Although the Sony PSN hacking incident grabbed the limelight, there were numerous other small, but perhaps more damaging, incidents. A helpful netizen even created a service that can automatically alert you if your online identity is compromised.
AVG’s Identity Alert component also performs a similar function, but probably more thoroughly. AVG claims that it scours the web, including chatrooms, forums, and criminal webpages to check if your identity has been compromised by monitoring your e-mail address and debit and credit card numbers.
When you combine the shocking security lapses we have seen out of very high profile and respected brands such as Sony, Epsilon and Citigroup in the past few months with the liability shift toward consumers, it is clear that identity theft protection tools are no longer a nice to have,said J.R Smith, CEO, AVG Technologies. Banks and corporations are at an important tipping point, showing strong indications that they will no longer simply cover losses,- expecting the online users to share equal responsibility in taking appropriate security measures that ultimately protect each other from malicious attacks.
Besides the Identity Alert component, AVG Premium Security includes AVG Internet Security and AVG Quick Tune. Internet Security features anti-virus, anti-spyware, AVG Protective Cloud Technology, and the AVG Community Protection Network. Quick Tune is basically a stripped down version of AVG PC Tuneup. It offers disk defragmenter, junk file removal, registry cleaner, and broken shortcut remover.
With its new offering, AVG is hoping to compete with Kaspersky Pure, Norton 360 and other similar products. The Identity Alert module helps AVG differentiate itself from its competitors, and the suite itself is competitively priced at $69.99. However, it might also be an overkill for most users. In my humble opinion, as long as you take the basic precautions like not reusing passwords, a simple firewall and antivirus is likely to suffice.