Apple Reveals Creation of 514,000 Jobs in the U.S.

In the recent years, Apple has been criticized for offshoring of product manufacturing, with a number of people wanting the company to bring more jobs to the United States. Today, the company has updated its website with a new section touting its role in directly creating or supporting more than half-million jobs in the U.S.

Apple 514k US Jobs

Apple divides the creation of 514,000 jobs down into two categories: 304,000 jobs directly tied to Apple and its business partners and another 210,000 jobs that are part of the “iOS app economy”. In the first category, the company counts 47,000 Apple employees and another estimated 257,000 employees at companies, such as Samsung, Corning, FedEx, and UPS, who are part of Apple’s supply chain and other businesses. Corning, a US-based company that specializes in glass and ceramics, manufactures majority of the glass for the iPhone. Rumors of Apple using their glass in the past have showed up, but for the first time today, the company has confirmed that they use their glass for the iPhone. Instead of including a direct count of employees at other companies, the second category  is calculated based on “employment multipliers” published by the U.S. government and applied to Apple’s domestic expenditures.

In addition, the company revealed its in-house efforts by noting that 47,000 of its 70,000 employees are located in the United States, with 7,800 U.S. jobs having been added in 2011. Over 27,000 of its U.S. employees are part of the company’s network of 246 retail stores. Apple reports that the majority of these employees are full-time workers. On the support side, Apple employs 7,7000 AppleCare Advisors in the United States. They also acknowledge that they could save 50% on call center costs by outsourcing to other countries such as India. Instead keeps the jobs in the United States in order to maintain its excellent customer service standards.

Apple also revealed some interesting stats regarding the App Economy. With over 248,000 registered iOS developers in the U.S. and over 5,000 iOS developer jobs listed on, Apple believes that the industry will continue to see growth. The company also notes that it paid out over $4 billion to developers since the App Store was launched less than four years ago, creating an entirely new industry that has seen 210,000 new jobs added to the U.S. economy.

Wow, just wow.

Apple Store App for iOS Updated

Today, Apple has updated its Apple Store app [App Store] for iOS to version 2.1. This new update adds several new features and makes the app available in Netherlands for the first time to support the Amsterdam store opening this week.

Apple Store update 2.1

The most interesting addition brought via the update is the new “Account” section where users can update their billing information and addresses as well as shipping addresses right from the app. Before this update, users had to log into their accounts through the Apple website in order to update payment methods.

What’s New in Version 2.1

– Choose iPhone plans from all three U.S. carriers — AT&T, Verizon, and Sprint (U.S. Only)
– Make your shopping experience even more convenient with new account management editing and billing options.
– The Apple Store app is now available in the Netherlands.
– Requires iOS 4.3.3 or higher.

This is interesting because the previous update introduced “EasyPay”, which allows users of the app to scan product barcodes in-store, read reviews on their iPhone and then charge the items directly to the credit card associated with their iTunes account. I guess this is even more evidence that Apple is testing the waters with mobile payments.

Adobe Photoshop Touch for iPad 2 Released

Adobe has officially launched Adobe Photoshop Touch for iPad 2, which was pulled yesterday since it was scheduled for a Monday, February 27th launch. Last October, Adobe had first announced the product, alongside 5 other upcoming tablet applications. This app is the flagship app from the company.

Photoshop for iPad 2

The app is described as a tool to “let you quickly combine images, apply professional effects, share the results with friends and family through social networking sites like Facebook, and more”. Adobe Photoshop Touch for iPad 2 is available for $9.99 in the US and is only compatible with the iPad 2. Adobe Photoshop for Touch can be download via the App Store here.

Adobe has been exploring the tablet market by entering onto the iPad and other tablets with a series of applications. However, they have yet to match the capabilities of the desktop version of Adobe’s key software products. The company’s initial goal for the iPad was to explore how the device might be used as an auxiliary input for the desktop version at first, but now the company has expanded to including some image editing features from Photoshop. MacStories has a fantastic review of the app.

Clearly, the iPad is just for “content consumption” and not content creation.

Apple Acquires Chomp


Today, TechCrunch reports that Apple is acquiring three-year old startup Chomp. Chomp is a search engine that helps people discover apps for their devices. Apple plans to use the company’s technology and expertise to improve the App Store’s search and app discover technology.

We first covered Chomp in November 2009 to announce their seed funding. Since then, they’ve grown their scope to include not only iPhone apps, but Android apps as well. In fact, Chomp currently has a deal with Verizon to power all of their Android-based app searches. That relationship, obviously, is going to get a bit awkward with this acquisition.

My understanding is that such deals will remain intact for now but are likely to end once the Chomp team and product transitions over to Apple. The same is likely true for Chomp’s stand-alone products.

The terms of the deal have not been disclosed, but according to the report, Apple’s acquisition isn’t specifically related to talent — Apple also wants Chomp’s technology as well. Chomp has raised more than $2.5 million in funding and all investors are pleased with the outcome. Since Apple has over a $100 billion in cash, you can expect that the company paid quite a bit for Chomp. Chomp’s 20-something employees will reportedly will start working for Apple.

Apple usually prefers to make small to medium size acquisitions of talent and technology, instead of spending a lot of its $100 billion cash pile. Earlier this year, Apple acquired an Israeli flash memory company, Anobit. It should also be noted that with every acquisition the company makes, they make full use of it (ex: Siri).

Update: Apple has confirmed the purchase to AllThingsD.

Update 2: Apple “paid about $50 million” for Chomp, according to Bloomberg.

Apple Begins Counting Down to 25 Billion App Store Downloads

Today, Apple has added a counter to its website, which is a countdown to 25 billion App Store downloads. Also, Apple is offering a $10,000 gift card to the person who downloads the 25 billionth app. The gift card is an App Store gift card which can be used to purchase content via the iTunes Store.

App Store 25 billion

A year ago, the company had a similar countdown to the 10 billion mark. That countdown also included a contest for a $10,000 App Store gift card. Shouldn’t Google be offering the same thing because Android’s “winning”?  The 10 billion mark was reached on January 22nd last year, which means that the number of app downloads on the App Store have doubled in little over a year!

Since the time the App Store was introduced, the growth has increased exponentially. In the first year alone, the App Store reached 1.5 billion downloads. By January of 2010, the App Store downloads had passed 3 billion. Also, Apple has paid out more than $4 billion to developers, while Google has still yet to reveal how much they have paid out to its developers. To put that in perspective, over $1 billion was paid to developers by June 2010.

iPad App Store Hits 3 Billion Downloads

App Store logo

The growth of Apple’s iPad has been mind blowing in all areas. In fact, when it first launched, it was  considered  to be a failure, but now the iPad has become a PC replacement for many. Apple’s iPad sales have not only been amazing, but App Store growth has been too.

Now ABI Research, a research firm, has announced in a press release that 3 billion applications have been downloaded since the iPad first launched in 2010. In addition, the iPad represents nearly a fifth of all cumulative iOS downloads, despite the fact that it debuted nearly three years after the iPhone, and two years after the iOS App Store opened. Also, it is  estimated  that 120,000 applications have been created specifically for the iPad  available on the App Store as of the third quarter of 2011. That number sounds consistent with news that appeared last June after the number of applications on the App Store passed 100,000. ABI’s data does not include iPhone applications, which can also be run from the iPad but do not take advantage of the iPad’s larger screen.

In the end, Android and Android tablets are still “winning” though. Yay, oh wait…

Windows Phone Marketplace Passes 50,000 Apps

According to a new report by AllAboutWindowsPhone, the very underrated Windows Phone platform has hit a new milestone – the Windows Phone Marketplace has now processed more than 50,000 app submissions. That’s much lower than the Apple iOS App Store, which has more than 500,000 apps and even Google’s Android which offers almost as many apps as iOS, but it’s a very important milestone which showcases the amount of developer interest in the Windows Phone platform despite it being very late to the market.

While Windows Phone reached this milestone in 14 months, Apple did it in 12 months, while Android took around 19 months.

In the last month, around 265 new apps have been added to the Windows Phone Marketplace every day. Going forward, we expect Windows Phone to add new apps at an increasing rate, as it becomes one of the top three smartphone platforms after Android and iOS.

Note: The total number of apps currently available in the Windows Phone Marketplace is less than 50,000. It’s slightly less than 48,000, according to statistics by WP7AppList. The discrepancy is because some apps have been removed by either Microsoft or by the publisher. However, Microsoft should offer more than 50,000 apps by the next two weeks, going by the current rate at which apps are being submitted to the Marketplace.

Windows Phone 50000 Apps

Mac App Store Hits 100 Million Downloads

With the introduction of OS X Lion, Apple took the first step to get rid of boxed software. In OS X Lion, Apple introduced the Mac App Store, which allows customers to download apps in the same way as iOS. Search for the app, purchase, and it automatically installs. Yup, it is that simple. Sorry Windows users, you are left out in the dark once again. Luckily, Microsoft is playing the copy-cat game and will introduce an App Store in Windows 8….sometime next year.

App Store logo

Today, Apple revealed some mind blowing numbers regarding its App Stores (iOS and Mac). The biggest news is that the Mac App Store has passed 100 million downloads in less than a year. “In just three years the App Store changed how people get mobile apps, and now the Mac App Store is changing the traditional PC software industry,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. In fact, The Loop points out that these numbers don’t include Lion updates or downloads to other Macs.

In addition, Apple’s App Stores for iOS and the Mac have more than 500,000 applications available that have been downloaded more than 18 billion times. Users continue to download more than a billion applications per month. Can Google claim the same about its App Stores? Nope. Oh, and remember Amazon’s App Store? They haven’t released download numbers to date.

Apple’s press release also includes comments from a number of developers and companies who have found success with the Mac App Store. The entire press release can be read on Apple’s press release page.

Microsoft to Charge 30% to Developers on Windows 8 Metro App Store

When Apple unveiled the iPhone App Store back in 2008, it was widely appreciated as an easy way for developers to get their applications to the user without having to worry about the payment backend or distribution system. Though there had been application stores before, the App Store was the first one which spawned some instant “App Store Millionaire” success stories, which attracted even more developers.

Apple charges a 30% cut of all sales proceeds on the App Store. At first, the number may seem a bit high, but when you consider the costs of setting up an efficient distribution and payments platform, as well as the reach provided by the App Store, it has turned out to be very lucrative for developers. Apple doesn’t see the App Store as a profit engine, and just makes enough to keep the engines well lubricated.

Most application stores after the App Store, like the Android Market and the Windows Marketplace have adopted the same pricing structure. Even the new Mac App Store did the same. However, Google tried to attract more developers by charging just 5% on the Chrome Web Store, which doesn’t seem to be working out that well.

Windows 8 Metro App Store

When Microsoft unveiled the developer preview of Windows 8 last week, we were wondering if Microsoft might also charge a lower percentage of sales to attract some developers to the Metro App Store and get some initial momentum. Apparently, it will be adopting the same 70-30 structure as all other major app stores. Apple Insider reveals that Microsoft plans to take a 30% cut for Metro style apps on the Metro App Store.

With the reach of Windows, and this being the first official App Store for it, we expect that developers will be flocking to the platform to develop Metro apps. After the iOS App Store, this will probably be the next best destination for developers wanting to become App Store millionaires.

[Video] Microsoft Demonstrates The Windows App Store

Yesterday I shared screenshots of how Metro-based and older Win32 applications will be available on Microsoft’s upcoming Windows App Store. The post also detailed some of the steps developers will have to go through to submit and get their applications approved.

In a session today, Microsoft elaborated more on their strategies for the app store and gave a quick demo of the app store. One of the key points mentioned during the presentation was that Microsoft plans to make their Windows App Store the only place to get the Metro-styled apps for Windows. For the developers Microsoft says this will let them get telemetry data about their app’s usage, have them promoted and get feedback from users. A quick demo shows the Marketplace interface and how users will be able to buy their apps:


An interesting fact mentioned during the presentation was that Microsoft will index all the apps submitted to the app store and have them searchable through Internet search engines.