The folks over at Microsoft’s Xbox Music Developer group announced on July 3 that they were extending the Xbox Music API more generally to all third party developers. This REST-based API, announced at //Build earlier this year, encompasses metadata, deep linking, playback and collection management.
This means, a developer with any interest in pulling up information or content related to music, can now use the Xbox Music catalog and resources and integrate them into their apps. There are various possibilities like a video editor being able to use background music, video game makers allowing custom soundtracks, or something as simple as a band’s fan page pulling up metadata from their catalog on Xbox Music.
The more interesting news in the blog post comes later, where they announce an affiliate program:
Every user you redirect to the Xbox Music application can earn you money on content purchases and Xbox Music Pass subscriptions. You currently will earn a 5 percent share on purchases and as the Xbox Music pass is at the core of our service, 10 percent on all music pass payments for the lifetime of the subscription. In the US for example, that’s one dollar, per user, per month!
That’s no small change, if you ask me. The Xbox Music Pass is a pretty good deal as it is, and if a developer can lead someone to that vastly underrated product and their customer is able to sign up, a 10% commission is pretty sweet.
The headwinds are strong for Xbox Music because established players like Spotify have also opened up their catalog to developers in a similar fashion. It remains to be seen if the developers find the API and/or the affiliate terms strong enough of an incentive to build against the Xbox Music API vs the others.
One thing to bear in mind is the new Microsoft is not going to remain uni-platform anymore. They have shown all signs of being completely platform-agnostic to prepare for the new normal where Windows becomes just another platform that Microsoft services support.
Are you a developer building apps which require music? Are you using Spotify or anything else? Would you sign up for Xbox Music Developer program? Let me know below.
[All images courtesy Microsoft/Xbox blogs; header image is from the author’s computer]