microsoft-advertising

Microsoft has announced rebranding of adCenter to Bing Ads and the launch of Yahoo! Bing Network, formerly known as Search Alliance.

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Twitter has launched Interest Targeting for advertisers, which enables them to target users based on their interests.

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Facebook, Google and Twitter launch the Ads Integrity Alliance initiative to combat spam and malicious ads to ensure a better user experience across the web.

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A new episode in the Facebook-Google war emerges. And this time around, it is how Facebook leverages online advertising and its massive outreach to downplay the search giant.

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Opera is beefing up its mobile advertising network with the acquisition of 4th Screen and Mobile Theory. The new acquisitions will join AdMarvel, which was purchased by Opera in 2010.

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Microsoft and Partners Launch New Ad Campaigns For Holiday Season

Microsoft and the ecosystem partners have started advertising for the holiday season hoping to sway some users to opt for their consumer ecosystem/

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Twitter has added a new system of promoted tweets, which is going live with a select set of advertisers today.

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Microsoft has filed a trademark application for NUAds which has been described as an interactive advertisement platform that will use Kinect sensors.

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AdMeld, a real time bidding platform (RTB) and an advertising start up, has been acquired by Google for $400 million.

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