Apple’s "Two Is Better Than One" Ad Promotes AT&T and Verizon [Video]

If you watch television in America, you might have come across several At&T and Verizon ads slamming each other. Frankly, there is no love lost between these two networks. However, it looks like Apple has managed to put both these rivals in a single advertising frame.

AT&T Verizon Two is Better Than One iPhone 4 Ad

While watching the NFC championship today I was bombarded with Apple ads which had not one but two being used in a commercial. That was pretty unusual since I have hardly seen that happen. However, at the end of the ad Apple has a catch line saying that "Two is Better than One" and splashes the AT&T and Verizon logos.

The ad is basically done to promote that Verizon is now a official iPhone carrier in US of A and will start offering the starting February 10 (pre-order information). So is Apple building harmony between these rivals Smile. Considering how fiercely these two have been advertising, I find it a far fetched attempt.

So are AT&T and Verizon happy about this marriage? Are you? Do let me know through your comments. Watch the video below or click here if you can’t see it.

India Is Now The Largest Mobile Ad Market In The APAC Region

There is no doubt that the Mobile revolution in India has come at a faster pace than the desktop / laptop revolution. Mobile devices are cheaper and thanks to the low cost mobile internet plans from operators, Mobile phones are becoming the next hot market in the Indian scenario. Research firm InMobi’s network research data shows that the volume of mobile advertisement impressions in India has grown by 22% in just three months.

Here are the important findings worth noting from the research findings:

  • The Indian mobile ad market has grown by over 1 billion impressions (+22%) in less than 3 months, making India the largest mobile ad market in the Asia Pacific region.
  • It will take a long time before smartphones land into the hands of many! The research shows that smartphones   are still nascent in the market as almost 88% of all mobile ad impressions are served only on advanced phones.
  • Nokia still leads the device race in Indian mobile market with 12 of the 15 mostly used mobile devices being manufactured by Nokia.
  • Android & iPhone OS form only a meagre .4% share of the mobile market in India.

According to James Lamberti, VP of Global Research & Marketing at InMobi:

The Indian mobile advertising market continues to show rapid growth due to the improving ad ecosystem. Major publishers are bringing their media into the mobile channel while brands are simultaneously discovering the power of mobile advertising. This healthy ecosystem along with 3G network infrastructure improvements will position India as one of the most influential mobile markets on the globe.

India To See 26% Growth In Online Ad Market

As more and more Indians are getting on the internet, the web is becoming a high potential property for businesses to showcase themselves to users. According to a survey conducted by IAMAI, the online advertising market in India (including both text and display ads) is expected to grow by 26% to Rs 993 crore in the upcoming financial year.

Here are some charts that show the online ad spending according to various sectors. While, banking and financial services lead text ad spending (24 per cent of the total text ad spend), the travel sector leads the display ad spend accounting to 14 per cent share.

Another interesting thing to note in the survey was that the FMCG (Fast Moving Consumer Goods) industry spends more on display ads than text ads. The display ad and the text ads spends for the FMCG industry stood at Rs 26 crore and Rs 13 crore respectively.

Charts via Aloo Techie

Complete Guide To Using Google DFP: Part I – Advantages

A few months ago, I started using Google’s Double Click for Publishers (DFP), which is an ad serving solution for website owners. Google DFP is a bit overwhelming at first and it took me few days to get around to using it. However, I have now made a successful transition to using Google DFP and serve all the ads using it.

Google DFP Logo

In my experience Google DFP is a bit complicated at start, however, it does have several advantages over traditional way of adding advertisements to your website. In this series, I will talk about the benefits of using Google DFP and also how to effectively use it on your own website with some handy tips and tricks thrown in.

Advantages of Using Google DFP

There are several advantages of using Google DFP over traditional ad insertion. I will list a few here which I have found beneficial to me and might come in handy to you too.

Less Code and Easy to Maintain

Once you start using Google DFP, you will notice that you are dealing with much lesser code while inserting or positioning advertisements. This is one thing I have found beneficial as I am able to insert ads into code with just a single click.

Create Once and Use Forever

Unlike traditional advertisement code, you can create a line item and insert it into your theme. The next time you want to display advertisements from a different network, you don’t need to create new code and that can be handled within the DFP interface itself. This makes it much more easier to experiment with different networks and quickly remove/change them if you are not satisfied with the revenue. I will talk about this in more detail in the future parts of the series.

Geo and Demographic Targeting

One of the best features of DFP is that it allows you to geo-target your ads. Using this feature you can display different ads to different locations to maximize your revenue. Another good feature is demographic targeting which allows you to target people using certain browsers or operating systems.

Demographic targeting can be very useful when you want to say advertise a certain browser; for example ; to users using , or want to pitch to someone using Linux or Mac OS X.

Serve Your Own Ads/Promotions Without Worries

With the help of Google DFP you can serve your own promotions or promote your own content without having to worry about delivery or assets. You can create custom In-house ads on Google DFP and upload images etc. to Google’s servers and directly display them on your website.

In addition to that, you can also serve ads that you have directly sold on your site and provide advertisers with detailed statistics along with tracking clicks and more.

Track and Compare Impressions

Sometimes advertising companies may not show correct impressions. With the help of Google DFP, you will be able to cross-check and verify impression counts displayed by advertising networks against your own inventory.

Target Ads To Advertisers

Google and Double Click have a huge advertiser base. When you use Google DFP, you will be able to target your ad-slots to these advertisers and sell your inventory to them.

Google AdSense Integration

Using Google DFP, you will easily be able to integrate in your ads and maximize your revenue. In the future parts we will talk about how to do this and also create Link units for Google AdSense and serve them using Google DFP.

Rotate Ads and Banners

With the help of Google DFP, you will be able to easily rotate ads and banners without having to worry about logic. I will talk about rotating ads using Google DFP in the next part of the series.

Concluding Part I

As you can see, there are several advantages of using Google DFP over traditional advertising code. In my experience, managing advertisers has become more easier. With the ease with which I can target specific users, I am able to maximize my revenue and almost fill-up the entire inventory.

In the next part of the series, we will take a dive into Google DFP and learn how to create and manage ads using the service. Do feel free to ask questions/doubts if you have any.

Exclusive: Nokia N8 TV Ad – It’s Not About Technology

will be unveiled at the Nokia World 2010 conference next week, however, Nokia is building up some curiosity around the device by releasing some cool videos about the device.

Just yesterday, Nokia unveiled some interactive unboxing videos of the N8 and now we have access to the Nokia N8 TV ad which will go live in a few hours, which says that “It’s not technology, it’s what you do with it.”

The ad is funky at it’s best and shows small glimpses of the Nokia N8, with some really cool things you could do with the Nokia N8. Looking at the video, I definitely want to get my hands on the N8 (and will literally do it at the conference next week).

In the meantime you can check out the Nokia N8 TV Ad in the embedded video below.

Nokia N8 Ad – It’s not technology, it’s what you do with it

Apple Advertising iPad For "Dell Streak" Keywords In Google

Apple has purchased Google Adwords advertisements for the when someone searches for Dell Streak. Dell Streak is a new Tablet from Dell based on .

Dell Streak

Talk about underhand tactics in getting customers and the first thing that comes to mind is sneaky advertisements. For long we have seen competitors aggressively advertise products degrading their competition, but Apple seems to be buying into the competition directly.

Apple iPad Ad on Dell Streak Keyword

If you perform a Google Search for "Dell Streak" (link) on Google UK Search, you will see some familiar advertisements from Dell promoting their products along with an advertisement from the carrier, however, at the bottom of the advertisement pile lies an advertisement purchased by Apple which promotes the iPad (see screenshot above).

Oh Boy, this is definitely something I did not expect from Apple who are arrogant confident enough to believe that every product they make is perfect. Did the Dell Streak make them so scared that they had to advertise their own product on a competitors keywords? What do you think?

(via Rude Fox, h/t via email from Tom)

Microsoft Advertising IE8 on Hulu For A Better Experience

I have seen a lot of advertisements on Hulu, however, for the first time today (maybe this ad was very old) I saw Microsoft advertising IE8 on Hulu to "Amplify your Hulu experience".

IE8 Hulu Advertisment

The ad in question leads you to a Hulu page which provides users with IE8 add-ins for Web Slices, Search Box and Accelerators. You can see it here.

Not that IE8 is bad, but I would rather stay away from it and use or to watch the videos from Hulu, what about you?

Twitter Starts "Promoted" Trending Topics With Toy Story 3

A few days ago we told you how was going to offer “Sponsored” Tending Topics and it looks like they have started to roll out the changes today. If you visit Twitter right now you will see a new Trending topic for “Toy Story 3″ with a distinction that it is being Promoted as shown in the image below.

Twitter Sponsored Trending Topics

TechCrunch is reporting that Disney Pixar, who are the creators of Toy Story 3 might be the first buyer into Twitter’s sponsored trending topics and are also promoting a tweet when one clicks through the trending topic (see screenshot below)

Twitter Promoted Tweets

Twitter, who were once questioned as to how they would make money are now turning the corner and making money through the service. It would be interesting to see whether Twitter bumps the promoted trending topics higher for higher payments or lets it stay where it is.

Are you seeing other Promoted trending topics on twitter?

First Microsoft Kinect Ads Hit YouTube In A Big Way

I just spotted Microsoft advertising on in a literally big ad. Microsoft have bought an ad which stretches through the width of YouTube and spans across almost the full first scroll.

Though I did not spot this ad on regular videos, I did spot this on a video I was searching for but was removed from YouTube. Feast your eyes on the first ads of below.

kinect_youtube_ads

By the way, clicking the ad will take you to the official Xbox page on YouTube which can be viewed here. Learn more about Kinect or Pre-order it on GameStop.

Update: You can also view these ads when you visit Youtube.com

Google AdSense Pays 68% Revenue Share to Publishers

There has been a wide speculation on the amount of revenue paid to publishers for a long time now. Many people have said that Google pays 50% or lesser revenue to publishers, however, that myth has now been busted with an official announcement by the Google AdSense team about the revenue sharing between Google and publishers.

Google AdSense Logo

According to Google, AdSense for content users get a revenue share of 68% across the world and AdSense for search users gets a 51% revenue share. The AdSense for content share is pretty much on par with other advertising platform and in some cases even higher.

Google AdSense is one of the biggest revenue earner for Google and this transparency will definitely give publishers a chance to better choose an advertising platform for their website. Considering that you now know how much revenue share Google is sharing with you, would you make a decision to stick with AdSense or would you try out a better alternative which offers higher payouts?

Google has declined to offer revenue sharing details about AdSense for mobile applications, AdSense for feeds, and AdSense for games.