Millennial Media, the second largest player in the mobile advertising market after Google’s Admob, has just filed to go public in 2012. It aims to raise $75 million.
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Android has overtaken iOS as the most popular mobile advertising platform. It now has a 46% impression share on Millennial’s ad network, compared to 32% for the iPhone.
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Angry Birds for Android will soon reach $1 million per month in advertising revenue. It is one of the biggest mobile success stories ever.
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Google acquired an ad technology startup invite media on Wednesday this week. Invite media helps buyers purchase advertising from a dashboard displaying multiple ad exchanges in real time.
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