I have been using Windows Phone virtually from launch day, and have been patient with the team about so many things that have been missing from the OS. Windows Phone 7.5, aka Mango, addressed a lot of my complaints, but now I have another, deeper set of functionality (and wishes!) I’d like to see implemented.
The following is my wish list for Windows Phone for the year 2012. Given that one of the wishes is for more frequent updates, I am hoping some of the functionality gaps are filled sooner than later.
- Market share: First and foremost, I’d like to see Windows Phone get to a decent market share. The stars have aligned nicely with RIM dying a slow death, and webOS being killed by HP for Windows Phone to be easily positioned as the #3 platform. However, it would be a pity if the 3rd-biggest platform is at 5% with iOS and Android making up 95% of the market. It would be better if Windows Phone could get to 10-15% or above to really make it relevant. Education at carrier stores, more incentives for carrier salespeople, Nokia’s Rolling Thunder campaign, expansion to new markets, etc. should help.
- More Silicon Valley startup involvement: Most startups are not going to devote time to building Windows Phone apps with its market share around 1.5%. It simply does not make financial sense. I would like to see the Microsoft developer relations/evangelism folks to embed themselves in such startups and help them build the next cool appfor Windows Phone in addition to iOS/Android. For that, this evangelist team will have to work closely in Silicon Valley (and perhaps New York) to identify the companies which are doing great things in the mobile space and help them as early as possible in their lifecycle.
- Get existing marquee apps at par with iOS/Android counterparts: Microsoft would like us to believe that 90% of the top iOS/Android apps are available for Windows Phone. That may be arguable, but even existing apps like Facebook and Twitter have not seen updates to bring features at par with iOS/Android versions. For example, Facebook app does not support updating Groups or Twitter app (still) does not provide notifications. Also, given that some of these apps have been built by Microsoft, or even worse, by a third party, it is hard to understand who is to blame for the lack of functionality updates.
- Abandon the annual minor and major update cycle: Windows Phone has settled into a cycle where they have minor releases once a year and major updates once a year, each separated by about 6 months. While this is great for larger, non-mobile programs, it is absolutely slow in the mobile industry, especially for bug fixes and security updates. Until Windows Phone is at par with iOS and Android in terms of overall functionality, I don’t think they should settle down into a 6-month update cycle. Till then, the updates should be rapid, incremental and extremely frequent.