Twitter has acquired Cover, the Android app that allows users to create customizable lockscreens. The financial details of the deal were not disclosed.
Cover will continue to be available in the Play Store for now, however, neither party makes it clear what’s in future for the app, or on what the Cover team will be working at Twitter. Cover, in its blogpost says that, “Twitter, like Cover, believes in the incredible potential of Android. They share our vision that smartphones can be a lot smarter — more useful and more contextual — and together we’re going to make that happen. We’ll be building upon a lot of what makes Cover great, and we’re thrilled to create something even better at Twitter.”
Launched only in October last year, Cover managed to get a lot of attention from users and investors. It had raised $1.7 million in funding from First Round Capital, Harrison Metal, Max Levchin, Scott Banister, Charlie Cheever, Keith Rabois, Dave Girouard and Alex Franz.
It’s not surprising that Twitter has made this bet. Now that there are plenty of application asking for users attention, companies are turning to other unexplored avenues. Facebook had launched its launcher – Facebook Home, which somewhat got a lackluster response. Yahoo, too, recently acquired Aviate launcher for $80 million. It needs to be seen how Twitter makes use of this acquisition. Perhaps the bigger question to be asked is whether users would give Twitter, access to their lockscreen?
Why is this important for Twitter?
A major problem for Twitter, over the couple of quarters has been its slow user growth as well as a severe decline in timeline views, a measure of user engagement. Twitter averaged 241 million monthly users in the December quarter, up just 3.8 percent from the previous three months – the lowest rate of quarter-on-quarter since Twitter began disclosing user figures. In order for Twitter to grow, it needs to keep experimenting with new features and new avenues.