Promote Your Work To Followers Who Admire You
By on May 31st, 2012

Real or unreal, people flock on social networks, and if you happen to command upon a handsome number of fans there, your creativity can find a better voice with Gumroad. The new startup aims to help you market your work on the people network you already influence.

Sign up for a free account or you can use your Facebook or Twitter to get one. Once you are in, you can add your work by providing links or upload it to the Gumroad cloud that also works as a hosting service. Add a name for your work, set a price that’s reasonable for your effort and press the Add Link button. You’ll then be redirected to your sales page where you can further succinctly detail your work, add a thumbnail, track purchases/views or disable the sales. You can find a uniquely generated URL to sales page to share with your Facebook and Twitter fans and friends.

gumroad-add-link

Apart from the common configurations, advanced options lets you showcase a work on profile, limit a sale for a predefined amount or add Webhooks to it. The interesting Webhooks feature for sellers offers better understanding of buyers and respond to them. It works great for specific purposes and can be used on link-to-link basis and not a universal feature for all. Know more about this here and to add Webhooks to any link use it from the More Options menu.

The pricing feature also offer a unique approach to pricing. You can enter a minimum amount for any item and then your users can define their own price for the item. This can be great if you choose to open a donation fund in exchange for a unique creation(e.g. a special sponsor Tshirt). Set a limit for any sale for a target fund such that when any number users pay their own prices to close the campaign to support the cause by buying the product, the campaign will feature them in an order they paid amounts are. A feel of exclusivity seems to work for them and your cause. To use this feature add a “+” after the minimum price you assign for a product. Anything from a charity program to a gig to commemorate a cause can leverage from this idea.

While payments will be sent to your Paypal account(once every month, no payment thresholds were found), your buyers will need to use their email and credit card(also address if you choose so, not required by default) details to complete the transaction. This might sound a bit tiresome (as credit card payments are) but it isn’t, if you take a look at the screenshot below(or use the demo page), you’ll get an idea how simple it is actually.

gumroad-payment

Any average Joe and Jane in the trade can use the wieldy tool. One major concern is maintaining customer records. If you are a popular artist or a seasoned marketer and happen to generate a healthy number of sales, it can be quite a ghastly experience. Leveraging networks for marketing sake is nothing new; Facebook pages are a perfect example. But Gumroad seems to make it inherent by seamlessly adding social sharing to marketing. The idea has specific advantages. Since people who follow you does so because they admire you, sharing your work with them will have better chances to get them sold or at the least shred to their own networks. On a concluding note, the app although may not serve as suitable tool for heavy marketing but serves individuals in need for a marketing media to publicize  and handle their sales.

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Author: Soumen Halder Google Profile for Soumen Halder
A web 2.0, startups and photography enthusiast. Lately found on Twitter @hsoumen. A cinephile and a zealous cyberflâneur. He also authors his own blog Ampercent.

Soumen Halder has written and can be contacted at soumen@techie-buzz.com.
 
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