GitGrow Adds Meaning to the Data Google Analytics Fetches
By on July 31st, 2012

If you are a webmaster, chances are you already use Google Analytics for understanding and analyzing your user behavior. The tool from Google aggregates the data that can answer a ton of questions about your visitors which otherwise would have been kept unanswered. However, you need to spend some time and study closely to understand which data means what, and depending on that what changes are needed to be implemented to improve stats. GitGrow is here to help.

gritgrow-intro

You will be required to authorize your Google account(which you use for Google Analytics) to get an account with GitGrow. Next you will have to add your analytics profile for the website you are willing to monitor with GitGrow. Once you are in, you will get to see insights based on your Google Analytics data.

Google Analytics and other tools that measure web visitors metrics for your website, only points out raw data (lately a bit of insights too). It happens often that you hardly know what to do with it. For example a rise in bounce rates indicates that your customers/visitors are not engaging with the content that you have, so you need to optimize your internal linking or landing pages. Similarly a study of the resolutions used by your site visitors gives you a good insight into how you can design your website to look or perform better on their screens. This is where GitGrow comes in. It analyzes your data and puts forward suggestions to leverage from the user metrics which serves great for website analytics.

The service comes at an introductory price of $49/month(which is free to use now). Other plans are priced at $499 and $799 per month with many more advanced features like recommendations, peer comparing etc.

In an age where the companies are understanding the potential of mining their user data in helping them improve their revenue opportunities and customer engagement, solutions like GitGrow are quite relevant. Currently in beta, GitGrow plans to integrate other popular analytics tools like Kissmetrics in later versions. Give a try if you want to know more.

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Product Reviewed: GitGrow

Review By: Soumen Halder
GitGrow is an add-on tool for Google Analytics that fetches user data from the service to provide useful insights and recommendations based on them. It provides a good understanding into website analytics.
Rated: 3/5
Author: Soumen Halder Google Profile for Soumen Halder
A web 2.0, startups and photography enthusiast. Lately found on Twitter @hsoumen. A cinephile and a zealous cyberflâneur. He also authors his own blog Ampercent.

Soumen Halder has written and can be contacted at soumen@techie-buzz.com.
 
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