While one division at Microsoft aspires to rival Apple iPad in more ways than one, another division has always adopted the iOS platform progressively. The pragmatism of Bing team has had them release a slick Bing for iPhone app in the past, and a Bing for iPad app in April 2011 as the first official iPad app from Microsoft. The app has been very well received and in the first three months, it has had more than 5,000 ratings in the App Store and an average score of 4.7 stars (out of five stars).
The Bing for iPad app goes beyond the traditional search experience and offers a unique and visually rich way to search the Web. It allows you to quickly browse news, movies, Bing homepage images, local business listings and much more. The v1.1 of the app introduces a new feature called Lasso. Designed for the touch-friendly iPad, Lasso is a new way to search and copy/paste with the touch of a finger. You can simply press the Lasso icon in the upper right of the app and circle any word or phrase. Lasso will then create a Bing search and return search results based on the word or phrase selected.
Lasso moves Bing beyond the search box and streamlines the process of conducting online searches on the touch-screen device. It simplifies the painful process of copying and pasting pieces of text from a webpage while reading something to a search box to search the Web for that text string. Although this feature is only available in Bing for iPad at the moment, the Bing team could take it further to different devices or platforms.
Also, apart from several quality and performance improvements, the latest release also includes an improved movie experience that lets you view multiple showtime days and theatres, and gives you the ability to swipe through the last six Bing homepage images.