Why Twitter Does Not Need Media Integration
By on December 28th, 2010

I read a very interesting post written by Zee on The Next Web about Twitter adding media services. I found the entire article pretty interesting, however, I did not entirely agree with his statements there.

Of course, I wanted to write my thoughts as a comment on his post, but I really don’t comment on sites which require users to create an account for their websites. I feel it’s a good thing to exercise my thoughts out without having to go through the pains of getting it through.

So here are my thoughts (in more words) on why does not really require any media integration.

Twitter is not Facebook

Twitter is not , it is Twitter. The difference between Facebook and Twitter is simplicity. Facebook is so complicated, it requires users to get through the loops of learning how to upload pictures, upload videos and more. Twitter on the other hand was about “What are you doing” and now about “What’s happening?”

The reason Twitter exists even when Facebook is doing so well is because they are simple. A simple update like “I just woke up” and “Goodnight” does the job, you don’t have to worry about who is reading your updates, whether someone will feel bad or not and so on.

As per Zee’s recommendation, Twitter should also provide an option to upload pictures. Well, if you have to teach a user to upload pictures to the internet before they have used Twitter, that user is a noob, complete noob. I have seen 10-11 year old kids uploading photos, so this shouldn’t be as difficult as it sounds and it should definitely not be a feature in Twitter.

Photo and Video Sharing Services Have Twitter Integration

I clicked a photo and uploaded it to , or I recorded a video and uploaded it to . Now how do I get it to Twitter? Well there is a simple button out there to do the job, so it is not hard. Twitter is not about uploading, it is about sharing and almost each and service out there has Twitter and Facebook sharing option available.

So uploading videos, photos or what not does not require Twitter, because everything around it does it. I believe that almost every site I do anything on wants me to share it on Twitter (and Facebook), so it is about integration, not implementation.

Twitter IS KISS

The reason there are so many apps for Twitter is because it leaves the nitty-gritties out while keeping in the “Simple”. Twitter has lists, but apps like and Seesmic make them ever so important.

For the record, I hardly use the web interface on Twitter, because there are so many apps out there which do the job Twitter should have done. The Twitter web interface is so simple, that I am really lost around it. I can’t function without the apps I use to use Twitter.

Of course Twitter is aware of these apps, however, they know that they have to be simple enough to KISS. If they try too much, they will obviously be something what Facebook has already been doing for so long.

Apps like TwitPic and YFrog supplement Twitter. They allow users to share content without having to put a heck of an headache on Twitter and users who don’t want Twitter can use something else. Heck, I see imgur.com being used more than anything else on Twitter for images.

Twitter Can’t Kill The EcoSystem

URL Shorteners only came into existence because of Twitter, but they have almost become a primary way of sharing URLs on the internet. When Twitter decided to start using Bit.ly as their default , there was a big hue and cry. Heck, a company even folded up and resurrected because of this decision.

Now, Twitter dropped Bit.ly and went with their own URL shortener T.co, but without hampering with the ecosystem that existed around it. Imagine when Twitter comes up with their own image sharing service, what would happen to the others? They would revolt and stop doing business? Would they just shut shop because Twitter has the control over things? Would they develop new apps around Twitter?

I highly doubt that, because Twitter knows their importance. I share almost 20-30 pictures a week, and I hardly visit TwitPic to upload my pictures. It is all done through TweetDeck, so I am not even visiting either Twitter or TwitPic to upload pictures, but I get my message through. This is because of the ecosystem Twitter has, they will survive because of this, not without it.

Twitter spends a heck of a time keeping their service up, these value-added services will only add to their headaches. Right now they have the ecosystem worrying for that, I doubt that they will change their ways here.

Twitter Is About Real-Time Not My Marriage

The reason we see real-time topics on Twitter and sites like Google and Bing using their data to supplement results is because it is real-time. Bing uses Facebook data to show you recommendations based on your friends updates, so do many other sites. But when it comes to serious topics, Twitter results are often up there and do matter. Your cute cat picture or video would not make it to real-time search because that is what Twitter is, a steady stream of updates which is built up based on user input, not a meme on your cat.

Many of the trends on Twitter are demented, but none of them came from a video share. Of course, the New York plane crash (trend came through because of a picture shared by someone near the scene. Captain Sully anyone?), but the person who uploaded the picture used TwitPic or something, not Twitter, but got through with the message.

The main reason that message came through was the picture he uploaded, but it came through Twitter, not through the picture. If that person would have put his status somewhere else, that topic would not have got as much attention as it got.

Simple enough, you got a picture, upload it, post it to Twitter, if it is viral, it gets through. If not, it doesn’t. That is the power of Twitter, getting through the message not the media accompanying it. Heck, YouTube has videos which go viral without Twitter.

Twitter Is About Adapting, Lay People Or Celebs

Some of the top Twitter accounts, and several more are about followers not following. These people have millions of followers. Some of them are Hollywood and Bollywood actors who I am very sure never knew about uploading pictures, leave aside URLs. However, I see several of these users uploading pictures on TwitPic and YFrog and getting thousands of comments.

These people did need a lesson in uploading but they learnt it nevertheless. If a normal user is dumb, these guys are dumber because they rely on someone else do all their job, but the same people are aware of clicking a photo and uploading it to whichever service they want to.

They don’t need Twitter to fulfill their media needs?

Summarizing

Of course, we would want all social networks to upload pictures et al, but is it worth it? Well, I put my thoughts out here. It definitely does not make sense for Twitter to add media integration. Of course they do have media integration for third parties, but that does not mean that they should add all these services.

I loved Zee’s article, but I have been using Twitter since May 2007, way before many of you have used it. I use it because it is simple and easy to use, from wherever I want to. I would prefer to keep it that way. I would certainly not mind not having few people not using it because it is not Facebook, after all they have 220 million users.

(This article is incomplete, links and references will be up shortly)

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Author: Keith Dsouza Google Profile for Keith Dsouza
I am the editor-in-chief and owner of Techie Buzz. I love coding and have contributed to several open source projects in the past. You can know more about me and my projects by visiting my Personal Website. I am also a social networking enthusiast and can be found active on twitter, you can follow Keith on twitter @keithdsouza. You can click on my name to visit my Google+ profile.

Keith Dsouza has written and can be contacted at keith@techie-buzz.com.
  • http://ujjwalkanth.com Ujjwal Kanth

    I totally agree to the author. What is the point of including such services in Twitter and make it something like Facebook which exists already. Twitter is completely different world, as author said a different Eco-System, enhance its core functionality rather than adding new things which has no requirement which already have better alternatives and keeps the system less bloated.
    Twitter is more about professional social networking, rather than making friends and following them.

 
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