Why Google+ Can’t Replace Your Blog
By on July 10th, 2011

We all know how well Google+ has been received by the early adopters and geeks. Ever since Google made entry to the Google+ club exclusive, people have been clamoring to get invites. I, myself, have been using it since it launched and I really love it.

You can check out our reviews of Google+ here:

Everything+: How Google+ Changes (And Will Change) The Social Landscape

Google Plus After One Week: Can it Challenge Facebook?

Today, Kevin Rose, the founder of Digg, announced that he would be forwarding his personal blog to his Google+ profile.

Kevin Rose:“Decided to forward http://kevinrose.com to my Google+. G+ gives me more (real-time) feedback and engagement than my blog ever did.”

While I agree that Google+ is an awesome service, and that it’s finally good to see a competitor to the almighty Facebook, moving your personal blog to Google+ is a very bad idea.

While it may be easier to maintain your Google+ account, and way cheaper (actually free), you still need your own personal space on the web.

Here’s why!

1. You won’t make any money off it

While you do save hosting and domain costs, you also cannot make any money off your Google+ account. Except maybe by doing paid status updates (which I’m sure will come soon), which is sure to piss off your circles.

2. Google WILL make money off it

This is what annoys me more. While you definitely won’t be able to make a dime off your Google+ profile, Google definitely will. Google has confirmed that it will be bringing ads to Google+. Like Facebook or Twitter, I don’t think they will be offering any cut to you for the visits you get them through your profile.

3. The novelty will wear off

While it’s still exclusive, everyone wants to get in. After a while, it might become boring. Most social networks die that way. They become uncool. It happened with Friendster, Myspace, Orkut and now as some are suggesting, Facebook. And once it does, you won’t see the same levels of ‘feedback’ or ‘engagement’ on your Google+ profile. In which case, you are screwed, because…

4. You might not be able to get off

Suppose, that Google+ doesn’t manage to make it. It may seem unlikely now, but it is a possibility. Once you have invested your energy in your Google+ account, you may have to migrate to some other platform, or maybe your own blog. Google may even offer you a way to export your posts, but how will you build up your link equity again? You will have to start from scratch again, which any blogger will tell you, is very difficult.

5. A blog is a blog

Twitter is great for sharing short updates, Facebook is great for stalking people, rearing virtual cows and building virtual farms, Google+ is great for compartmentalizing your friends into different circles, and selectively share content, but a blog is a blog. Nothing can ever replace your own blog. No social service, however cool it may be, can ever represent you on the web as well as your own personal blog can.

Besides you can always share your blog posts on Google+ to get more traffic from your circles if you want.

I think Danny Sullivan pretty much hits the nail on the head when he says: “With respect to +Kevin Rose, you should no more move your blog to Google+ than you should have to Geocities. Tap into social networks, use them to build your engagement, sure. But your own domain is for life. Google+ is not. Tomorrow, Google could close it, and while you can export your content, you cannot export all that link equity with it. Your posts will 404; that’s not engagement. That’s annoying. Being master of your own domain isn’t just a funny Seinfeld episode. It’s common sense, and it shouldn’t be forgotten the moment a new flavor of social media Kool-Aid comes along.”

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Author: Pathik Google Profile for Pathik
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Pathik has written and can be contacted at pathik@techie-buzz.com.
 
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