It has long been rumored that Twitter is looking to step into the music space. However, no one quite knew exactly what the popular micro-blogging service was planning. A short while back, Stephen Philips, the CEO of a music startup called “We are Hunted”, which was acquired by Twitter less than a week ago, officially announced Twitter #Music — a new music discovery service that is powered by Twitter conversations.
Unlike previous Twitter features and services, #Music is not integrated with the existing Twitter experience. Instead, it is accessible via an independent web app and an iOS app (Android app will be launched later). The main purpose of #Music is to aid music discovery by surfacing music being played by your friends and shared by artists you follow, in addition to showcasing trending and emerging tracks. You can browse through band and artist profiles, view their top tracks, and get a taste of their music. By default, Twitter plays a short preview pulled from iTunes. However, if you are an existing Spotify or Rdio subscribers, you can log into your accounts to enjoy full tracks from their respective catalogues.
Twitter is aiming straight for the mainstream audience with its new #Music app. In addition to partnering up with two of the biggest players in the online music segment, it also went to Good Morning America to announce its new feature. Currently, Twitter #Music is restricted to US, Canada, the UK, Ireland, Australia and New Zealand; however, more countries will be supported in the future.