When on one hand Facebook is finding ways to track its users and is gathering their personal information aggressively, Twitter is going the opposite direction with a Do Not Track feature that will let users opt out of cookies that gather personal information. The personal data collected from users is used to display relevant advertisements.
Twitter was in news a few days ago, over a privacy related case, where a court wanted it to hand over the user’s private tweets and Twitter stood up for the First Amendment right of the charged victim. With these two privacy protection incidents, Twitter is setting a new code of conduct for companies that hold massive amounts of user data, and it is a good sign.
Twitter has had a hard time monetizing the vast microblogging empire it has set up, and it has only been two years that Twitter is getting some juice out of its machinery. With ethical acts like this, Twitter has proven time and again that it has its priorities set right, and that users and their privacy comes first.
With privacy becoming a concern, more and more people are getting aware of tracking and user-data-collection policies. All modern browsers have extensions to prevent gathering of personal information and most of them also support the Do Not Track header now. If you are wary of user tracking and want to protect your personal information, you can block tracking scripts using the NoScript Firefox add-on or the Disconnect Google Chrome extension.
(Via: Ars Technica)