Twitter To Introduce Facebook-Like Branded Pages
By on April 5th, 2011

According to Shearman of Marketing Magazine, Twitter is currently developing “Branded Pages”, which will be similar to Facebook Pages for brands. Details are scarce at the moment; however, these customizable pages will give brands more freedom to showcase content, and communicate with users.

Twitter

It will be interesting to see how far Twitter is willing to go with branded pages. There’s a lot it can potentially do, including allowing brands to integrate rich media content, run promotions, and track performance through analytics. However, it will also have to do a careful balancing to ensure that user experience is not unfavorably affected.

“It seems interesting and a natural progression, but I’m interested in the features”, Nick Gonzales, VP of Operations at Nervora Digital Media Group in the UAE told ReadWriteWeb. Numerous brands, including the likes of Dell and Starbucks are already successfully leveraging Twitter to drive sales. If and when branded pages is launched, there should be quite a few takers for it.

Twitter is no longer the billion dollar product without an actual business model. Over the past couple of years it has managed to monetize itself through a series of promoted products (promoted trends, promoted tweets, promoted account etc.) and firehose access deals with search engines. However, there is obviously a lot more room for monetization. The biggest challenge for Twitter has been to find ways to monetize its service without irking its existing user base. However, in the recent past it has succeeded in annoying both users and developers through its #dickbar and #dickmove. Nevertheless, branded pages is something that should be a lot less controversial. In fact, it done right, it should turn out to be popular with both brands and users.

Tags: , , ,
Author: Pallab De Google Profile for Pallab De
Pallab De is a blogger from India who has a soft spot for anything techie. He loves trying out new software and spends most of his day breaking and fixing his PC. Pallab loves participating in the social web; he has been active in technology forums since he was a teenager and is an active user of both twitter (@indyan) and facebook .

Pallab De has written and can be contacted at pallab@techie-buzz.com.
  • http://www.fraakz.com Cool Boy @ Business Ideas

    Twitter is better then facebook so this new addition of branded pages will add up to the value of twitter website

 
Copyright 2006-2012 Techie Buzz. All Rights Reserved. Our content may not be reproduced on other websites. Content Delivery by MaxCDN