In partnership with Twitter, the social media analytics firm Buddy Media has released an age screening tool, specially designed for alcohol brands and marketers who want to restrict minors from viewing age-restricted content.
Such brands can make use of this age screening tool to restrict under-aged users from either following the brand, or reading any tweets. That way, it enables the advertisers and others to hide inappropriate content from minors.
When you follow a brand that is taking part in the age screening service, you will receive an automated Direct Message from that brand with a link to verify your age. After having your age verified, you can continue reading the tweets from that account, otherwise, you will be restricted.
However, there is no verification or any background check done to see if you have provided the right information. Just like every other age verification system, it entirely depends on the users’ honesty. That being said, if the brand finds out that the entered age is incorrect, which is done to bypass their age screen, the brand can completely block you and also permanently ban you from following the account in future.
Once you have entered your age, the system will not ask for it again. Also, Twitter continues to comply with its policy of not storing any user information. The age information that you provide will be confidentially stored by Buddy Media, who is limited to using your information exclusively for this purpose only. This also means that Buddy Media is not entitled to share the information with any advertisers.
You can go ahead and try following the below mentioned brands on Twitter, who have tested and implemented the age screening tool.
Buddy Media explained in a blog post on its site:
Over the past month, we have been beta-testing this solution with a small and select group of alcohol brands from several of the alcohol industry’s major holding companies, including Brown Forman’s Jack Daniels (@JackHoney), Jim Beam’s Skinny Girl (@SkinnygirlCKTLS), and MillerCoors’ Coors Light and Miller Lite (@CoorsLite and @MillerLite). Now, we are formally launching this solution and making it available to any marketer.
If you’re a brand who would like to use the age screening tool, you can sign up here and submit your brand for approval. Buddy Media will provide you with access to the Twitter Age Screening tool once approved.