For some time now, we have heard rumors that Twitter would be bringing ads to our streams. It only made sense that Twitter would have to find a way to monetize outside of promoted trends. The only logical place for that to happen was in the users feeds, and that has now come true.
Announced on the official Twitter blog, Promoted Tweets have started their reign as of today. For the time being, they are only active for a select set of advertisers. Before you grab your torches and pitch forks, let me explain a few things about the new Twitter ad scheme.
Many people feared that promoted tweets would mean the onset of ads you didn’t want, similar to spam emails. Twitter has said that wouldn’t be the case, and it looks like they were telling the truth. For the time being, ads will only come from brands and companies you already follow. They pay for the ability to be at the top of your stream, despite not being the latest tweet you receive.
That may sound horrible, like they could just clog the top of your stream. According to Twitter’s official blog, promoted tweets won’t do that, either. Twitter says that these ads will move through your stream after a period of time, allowing for you to continue to interact with your friends. They also promise that the promoted tweets will only appear once.
If you don’t want to see the ads roll through your stream at the regular rate, you can choose to dismiss them manually. This is good news for those of us who have an active Twitter engagement. I follow a number of active people, and I would hate to miss any of their tweets.
So there you have it. Promoted tweets are going live, and they may not be so bad. What are your thoughts on these new ads? let us know in the comments section.