Strategists recognized the concept of branding as being powerful and influential. While traditional branding was associated with companies and products, the inception of LinkedIn took the concept of branding further to a personal and professional level.
An interview with the co-founder of LinkedIn, Reid Hoffman, disclosed his insights pertinent to “how the start-up of you” is correlated with personal branding. Hoffman underpins the importance of a brand and justifies his thought with a number of reasons.
He states one should think about relating with people. They need to realize they “live in a networked world where people Google” them as they are surrounded by “relationships that exist over decades”. People have started to think of an individual as someone “they come to with an opportunity” or “someone they come to for a quest on expertise”. He further affirms that people consider whether a person is someone “they want to work with” or not.
Why a brand matters?
Hoffman stresses that there is substance behind a brand and not just the image. People consider one’s capabilities, how one has succeeded, how one’s relationships are with people and whether one has worked with them in good ways.
All these causes attribute to the fact that the “brand-of-you” is one part of “the-start-up-of-you”. For more inspiration, here is the short clip:
Those of you who still do not have a LinkedIn profile, you might soon be signing up there.