The once popular social news website Digg was acquired by a New York-based start-up incubator Betaworks — the one that owns and operates link shortner Bit.ly — on July 12 for an under-priced amount of $500,000. Back in 2008, Digg was almost acquired by Google for a whopping $200 million, however, the deal was off when Google didn’t find the Digg team reliable enough, and weren’t up to the standards of the search engine giant.
However, that is past and things have changed now. Betaworks and Digg together have a plan to start all over again, and rebuild the social news website from scratch. In a blog post, the start-up briefed on its plans to rebuild the site, as well as some details on why Betaworks purchased Digg in the first place.
In a new blog called “Rethink Digg,” the team stated that it requires help from its readers. Here’s what they have to say:
As Betaworks and Digg both announced on their blogs, we are taking over Digg and turning it back into a startup. What they didn’t mention is that we’re rebuilding it from scratch. In six weeks.
On August 1, after an adrenaline and caffeine-fueled six weeks, we’re rolling out a new v1. With this launch, we’re taking the first step towards (re)making Digg the best place to find, read and share the most interesting and talked about stories on the Internet – and we want your help.
The most interesting thing to note here is that it plans to do first versions revamp in just six weeks with a team of 10 developers, designers, and editors. During the week, the first thing they ought to do is to move the site from its old and expensive infrastructure to a more efficient setup. The Betaworks-Digg team has also promised that the reincarnation of Digg will be modern, fast, shiny and new. Additionally, they also have plans to build a user experience that is native to each device.
Digg can still compete with Reddit, however, in order to do that the team has a lot of things to cover, and this isn’t an overnight process. It would take several months for the team to rebuild the site completely. However, on August 1, we will find out if the new revamped Digg is really worth checking out or not.
You can also fill out a short survey and help the team “Rethink Digg” in a more user-friendly manner.