Social Business On the Move: “PassRocket” Capitalizes on Apple’s “Passbook”
By on September 24th, 2012

Commercial gifting, redemption of QR codes and social gifting is a trend taking soaring importance in the e-commerce industry today. Social gifting apps such as Wrapp, being just over a year old, are expanding across territories in exponential fashion. Apparently Apple Inc. has been inspired by this concept too. At WWDC in June 2012, Apple Inc. announced the “Passbook”, an app which aims to act as the future digital wallet. It stores passes such as movie tickets and boarding passes at a single destination, thereby making life easier for consumers who are so digitally savvy.

The “Passbook” was not considered to be something totally new or innovative. Nevertheless, given that Apple has a cult-like fan base, the Passbook will shape out be a sublimely hot app. It will attract plenty of consumer attention and will penetrate into the mainstream quickly. Apple has often been criticized for keeping their information and property proprietary but the Passbook is prone to give dividend.

Motivated by the announcement of Passbook, JTribe Labs returned from WWDC with the aim to make the Passbook available to everyone. As a result, they developed the app “PassRocket” earlier this month. It is an app which operates on iOS 6, the new operating system announced by Apple a few days ago.  “With PassRocket, retailers, businesses and cafes can design their own Loyalty ‘Pass’ and share it with their customers instantly with Twitter, Facebook or email. PassRocket then scans customers’ passes every time they visit.  The designer app comes with a great range of themed passes that have been beautifully designed. Customizing the pass can occur right within the app itself and be immediately available to customers. Businesses can create a loyalty card where they trade. Within seconds, a business can have an instant campaign and share it with their customers.”

For example, JTribes portrays the “Taco Truck Scenario”. Taco Truck looks to keep building a tribe of loyal customers as it does its weekly city route. As a small business, ‘Taco Truck’s’ marketing activities are constrained by time and money. Taco Truck downloads PassRocket. Within minutes, they select their pass theme, customize with the Taco Truck name, the number of visits and discount, or in this case, ‘a free taco’. Taco Truck receives a short link to share with their customers via Twitter, Facebook and email. They are now ready to scan customers’ passes. It’s taken two minutes and they have done all this from the Taco Truck. Their first customer Sam, visits the Taco Truck, opens the link on their phone and presents the Taco Truck pass in their Passbook app. Sam buys a Taco and the PassRocket scanner, scans the pass. Four more tacos and Sam has a free one.

An overview of how the app operates from the consumer perspective can be seen in the clip below:

The future potential of PassRocket will be partly influenced by what is released with the Passbook app. For now, jTribe Labs want PassRocket to be the solution that makes Passbook available to everyone, for free.

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Author: Sarmad Saleem

Sarmad Saleem has written and can be contacted at sarmad@techie-buzz.com.

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