How to Optimize Your Business Page for Graph Search the Facebook Way [Basics]

Facebook introduced the Graph Search earlier this week, which provides a new way to search for information on the social network. The tool is currently in a limited beta for English (US) audiences. Despite that, most of the online businesses are questioning and wondering how they can use the new tool effectively.

Facebook has provided an in-depth explanation about what businesses should be doing with Graph Search.

According to Facebook, Graph Search will enable businesses to make their Facebook Pages easier for people to discover and learn more about their business. For now, it will focus on four areas: people, photos, places, and interests, however, if you want to lead the game, I recommend you to understand it and take the new tool seriously.

Facebook Graph Search

How to Optimize Your Business Page for Facebook Graph Search

Facebook has provided certain tips to get started and make your Facebook Page visible to audience. Facebook recommends the following apart from the usual stuff to ensure your Page is complete and up-to-date:

  • The name, category, vanity URL, and information you share in the “About” section all help people find your business and should be shared on Facebook.
  • If you have a location or a local place Page, update your address to make sure you can appear as a result when someone is searching for a specific location.
  • Focus on attracting the right fans to your Page and on giving your fans a reason to interact with your content on an ongoing basis.

While many Pages provide less information in the “About” section, it is now important that businesses provide apt details about the business and the services they provide. The address and location of your business counts as well. The more accurate information you put on Facebook, the more likely your Page will show up in a search.

The last point is very important not just with Graph Search, but also with Facebook’s Edge Rank. It is also clear that Facebook will be taking the growth of your business into consideration when filtering Pages, and not just popularity.

You can try Graph Search here and know more about it.

Here’s how Graph Search works:

  • Facebook will add a blue search bar at the top of its pages. When users search, the search bar first returns the top search suggestions, including people, Pages, apps, places, groups, and suggested searches.
  • The results returned redirect users to a unique results page. The results are formulated based on the information that you have shared about your business and also filters them based on the connections of the person searching.
  • The results will also include Bing results and Bing ads, which could be similar to the results obtained on

These are some of the basic steps to follow to get started with optimizing for Graph Search. This is the beginning, and if Facebook SEO takes off, it is sure to create a whole different world of SEO-business.

Facebook for Android Updated with Faster Photo Viewing and Voice Messaging

Facebook has released a new update for its Android app loaded with new features including faster viewing of photos, voice messaging, and improvised sharing of friends’ stories to Timelines, pages and groups.

The updated version is faster, however, it could vary depending on your device and the Android version you are running. Many users have been complaining that the app is slow and laggy. Well, you should blame your device for that, and it’s time you upgrade your device.

The new version has an expanded Share button. That is, you can not only share stories on your Timeline, but also share it on your friends’ Timelines, including Pages you have “liked,” and Groups you can participate in.

Facebook for Android Update

With the voice messaging feature, Android users can now communicate with friends by sending voice messages from the main app. This feature was first introduced in the standalone Messenger application a few days back.

Here’s the full changelog of the Facebook for Android updated version 2.1:

  • Open and view photos faster.
  • Share your friends’ stories to timelines, pages and groups.
  • Send voice messages when you have more to say.

Android users can download the latest updated version of the app directly from the Google Play Store. The version number “Varies with device” according to the page, but most of you will see it as 2.1.

Facebook Testing $100 Fee To Message Strangers

Facebook is reportedly testing a service which allows users to message strangers for a fee of $100 per message. When Facebook originally started testing this feature in December, they set the price at a mere $1 per message. Some Facebook users reportedly saw this fee appear when attempting to message Facebook founder Mark Zuckerberg, though others have seen it when attempting to message random users. This experimental feature has not yet been rolled out to all Facebook members.

When Mashable reached out to Facebook for comment, a spokesperson told them that “We are testing some extreme price points to see what works to filter spam.” This leads us to believe that Facebook will likely drop the price point of this feature before rolling it out to the general public.

If users would rather not pay a fee but still be able to message users outside of their network, they can choose to have the message land in the recipient’s “Other” folder. This folder seems to be an area for messages from strangers and other messages that Facebook thinks aren’t at the top of your priority list.

Would you pay $100 to message a stranger on Facebook? Let us know why or why not by leaving a comment on this post.

Source: Mashable via The Verge
Image Via: The Verge

Facebook Invites Media, “Come and See What We’re Building”

Facebook has sent out invitations to an event that is to be held on January 15, scheduled to start at 10pm Pacific Time. There are no specific details about why the press event is going to take place, but all we know for now is the tagline that says — Come and see what we’re building.

No, Facebook isn’t going to end on January 15, 2013. That’s a hoax message that is spreading on the social networking site. However, rumors have it that Facebook could be talking about anything from the speculative “Facebook phone,” the launch of new services, or just more clarification regarding the Instagram TOS changes.

Facebook January 15 Event Invite

The social networking giant — which as of October 2012 has over a billion active users — is testing out a new design for its Timelines. The new single-columned layout is currently rolled out for a few users in New Zealand. It is also implementing new Instagram-Facebook data sharing features that is scheduled to go into effect January 16, just a day following the January 15 media event.

Earlier in November 2012, it was revealed that an unknown HTC Android phone was spotted, with the codename OPERAUL. The phone had a 720p display and dual-core Snapdragon S4 SoC. However, we are not sure if Facebook is going to announce a phone during the press event.

In the last few weeks, Facebook has updated its iOS Facebook client with new emojis and sharing capabilities, the Nearby and Photo Sync features and the ability to install third-party apps without leaving the iOS client.


LinkedIn Reaches 200 Million User Milestone

In a blog post, LinkedIn announced that it had passed a new milestone of 200 million members on its site. The popular business-oriented social networking site was launched in 2003, and had reportedly passed the 100 million marks in 2011. LinkedIn has added more than 13 million members since its last announcement on November 1, 2012.

LinkedIn serves its members in 19 languages in 200 countries or territories. It has 74 million members in the U.S., while 64 percent of them are outside the U.S, including 11 million members in the U.K., 7 million in Canada, 18 million in India, and 11 million are based in Brazil. The site’s fastest growing countries are Turkey, Colombia and Indonesia. Approximately 2 members join LinkedIn every second. That’s, 172,800 registrations per day!

Deep Nishar, Senior Vice President, Products & User Experience at LinkedIn, announced and thanked its users for helping them achieve this milestone:

I’d like to thank each of you for helping build the LinkedIn network into what it is today. It’s been amazing to see how our members have been able to transform their professional lives through LinkedIn. You truly grasp the power of LinkedIn when you start to focus on these individual success stories.

According to the stats shared by LinkedIn, the IT sector represents the largest industry within LinkedIn at four million users, with two million in financial services and 1.95 million in higher education.

The U.S. remains its biggest market, followed by India. Here’s a break down based on the number of users:

  • USA (74m)
  • India (18m)
  • UK (11m)
  • Brazil (11m)
  • Canada (7m)

LinkedIn reported its earnings for Q3 2012 in November, and it had its revenue increased to $252 million, up more than 80% year-over-year. The company had an IPO price of $45 in May 2011, and is now trading at $112.25, up by 77 percent over the past 12 months.

LinkedIn 200 million User Milestone

Facebook Testing New Single-Column Timeline

Facebook seems to be testing a new single-column design for its Facebook Timeline, which makes users to easily navigate through their profile page and also enable them to organize personal messages. The new Timeline has only a single column for posts and status updates. The section headers have also been redesigned by removing the image boxes that we see in the current Timeline design.

Facebook had earlier confirmed the test to popular Facebook dedicated site AllFacebook:

This is a new design Facebook is testing with a small percentage of people to make navigating timeline even easier.

Owen Williams, a contributor to The Next Web from New Zealand, shared his screen captures of the single-column layout, while the social network told TNW, it had “no other details to share right now.”

It is stated that the new Timeline design has limited the right-hand column to friends, recent activity, and other non-messaging updates. Highlighted posts, including life events, will no longer be stretched across the page.

When Facebook introduced the Timeline layout last year, in the beginning, users pretty much hated it and were looking for ways to switch back to the old profile. However, after a few months of its launch, Facebook made the Timeline a default layout and users had no other option but to get used to it.

The new single-column Timeline layout looks clean and easier to navigate. Here are some of the screen shots posted by TNW:

New Facebook Single-Column Timeline

New Facebook Single-Column Timeline - Tabs

Current Timeline vs. Single-Column
Current Timeline vs. Single-Columnt

Facebook Finally Releases Facebook Page Manager for Android

Good news for Android users and Facebook Page administrators. Nearly eight months after its initial release for iOS, the social networking giant Facebook has finally released the Facebook Page Manager for Android on Thursday. The app is currently rolled out in Canada, Australia and New Zealand, according to a company spokesperson.

Until now, Facebook Page owners had to use the popular Mobile Page Manager, a third-party app, which hasn’t been updated since August 2011. However, with the new Page Manager app by Facebook, page owners can easily manage their pages, make new posts, respond to comments, and even reply to direct messages.

According to the app description, you can “manage all the Pages you admin, wherever you are. Helps Facebook Page admins connect with their audience and keep up with activity on multiple Pages”

  • Post new updates and photos and respond to comments on your Pages
  • View and reply to private messages sent to your Page
  • Get notifications about new activity on your Pages right away
  • View your latest Pages Insights”

Unfortunately we haven’t got a hands-on with the Android app yet and cannot say anything much about it. However, here are some of the screenshots that are available on the Play Store.

Facebook Page Manager for Android

At the time of writing this post, the app was rated by 46 users, and the average rating was 4.0. By analyzing the reviews added by users, it looks like the app isn’t up to the mark and requires a lot of changes. One of the users also stated that there is no option to turn off push notifications, which is actually quite annoying.

Facebook has yet to make the official announcement, and we expect that to happen very soon. The app is available for download on Play Store, however, it is only available in Canada, Australia and New Zealand. We expect that it will be available soon in the U.S. and other countries as well.

Facebook Messenger Gets Voice Messaging for iOS and Android, Tests VoIP

Today, Facebook pushed an update for its Facebook Messenger app, which now enables users to send voice messages, and are also testing VoIP calling in Canada. The new updated version for Android and iOS devices is now available for download on Google Play Store and Apple App Store respectively.

The updated iOS and Android Messenger apps come with a new “Record” button alongside the photo and camera buttons. Tapping on the “Record” button will open the toggle option, and you then need to push and hold it to record your message. Once you’re done with recording your message, you can send it across to your friend. Also, if you don’t like what you have recorded, you can simply slide it off to discard it.

Facebook Messenger Voice

The voice message service is available to all users. Facebook also says that it is currently testing VoIP calling feature. This allows users to establish a P2P connection and make calls using their existing data plans. However, the VoIP feature will be available to Canadian users of the iOS Messenger app at launch.

Users in Canada can use the VoIP feature by logging into their Facebook Messenger app, open any conversation that you have had with your friend, and tap the “i” button in the top-right corner and select “Free Call.”

Although the voice messaging feature will not be used too frequently, it still is a good feature to have, and makes the app even more complete. Also, users who have been using voice messaging apps like Voxer can now uninstall it and use Facebook’s new voice messenger. However, it is very unfortunate for Voxer and similar app services.

The voice messaging feature will only be available only on mobile, and Facebook has no plans to add voice messaging to its website. With the new version supporting voice messages, the social media giant continues to focus on improvising mobile user experience. Along with the VoIP feature, we can also expect Facebook to add the ability to video chat with friends.

World Map of Social Networks — Facebook Dominates the World

Back in October 2012, Facebook reported a new milestone of one billion users, out of which more than 600 million where mobile users. Wondering from where these one billion users came from? This infographic will certainly give you an idea:

World Map of Social Networks

Social media strategist Vincenzo Cosenza has published the “World Map of Social Networks” that shows the most popular and widely used social networking sites based on every country across the globe. The most recent update published in December 2012 reveals that Facebook has nearly acquired the entire world. Facebook now is on the top, dominating over 127 of the 137 countries in the world.

According to the stats released, “one of the drivers of its growth is Asia that with 278 million users, surpassed Europe, 251 million, as the largest continent on Facebook. North America has 243 million users, South America 142 million. Africa, almost 52 million, and Oceania just 15 million (source: Facebook Ads Platform). In the latest months Zuckerberg’s Army conquered Armenia, Kyrgyzstan, Latvia and Vietnam.”

However, Russia and the former Soviet Union, China and Iran are some of the major holdouts. Each of these countries have and run their own social network. V Kontakte and Odnoklassniki are tops in Russia. QZone dominates China, and Cloob is the go-to social network in Iran.

Vincenzo Cosenza has also published a GIF that explains Facebook’s expansion and global takeover since 2009 to present –

World Map of Social Networks

It is clear that Facebook has a global takeover of nearly 80 percent. However, the question that remains is that how long will it be able to hold the number one spot? With competing networking sites like Google+, Facebook’s future is quite unpredictable, unless they come up with a concrete plan to continue dominating the social media world.

WhatsApp Processed 18 Billion Messages on New Year Eve

WhatsApp, one of the most loved and popular cross-platform mobile messaging service, claims to have set a new record of processing 18 BILLION messages on New Year Eve! In a tweet post, WhatsApp states that on December 31st 2012, it processed 7 billion inbound and 11 billion outbound messages on a single day. Competing services can only dream to beat this record (not taking into consideration iOS 5′s iMessage service)

If you’re wondering what inbound and outbound messages are, then WhatsApp has an answer for it. According to WhatsApp’s tweet, the “difference in inbound vs. outbound is due to group chat. Sending one message into group chat of 10 people is 1:10 inbound:outbound.”


In simpler words, when a group message is sent out, that message is delivered independently to every member in that group across multiple devices and platforms. Thus, that makes it 1 outbound message and several inbound messages.

Back in August 2012, WhatsApp said that it has reached 4 billion inbound messages in a day. Currently, the company is estimated to have about 200 million users, and rapidly increasing the count.

Of course there were rumors spreading in December 2012 about Facebook planning to acquire WhatsApp, however that turned out to be false.

WhatsApp is available for free download for Android users. Recently, the company decided to waive off the $0.99 fee for iOS users and has made it available for free download for a limited period of time.