Zuckerberg Abandons Top 40 Richest People List

Zuckerberg Abandons Top 40 Richest People List

The news of Facebook going public was thought to bring along heavy cash and plenty of fortune for the company and its founder, Mark Zuckerberg. It turns out that Zuckerberg has undergone an experience that has shaped into something altogether different. With over 900 million users, the company founded by Zuckerberg in 2004 got registered on the Nasdaq Stock Exchange on May 18, 2012. The initial value of its share was traded at $38. As days passed, the value of Facebook shares started to take a downturn. For example, last Wednesday, May 30, 2012, Facebook’s share was being traded at $28.

The plummeting of the company’s share saw a negative impact on Zuckerberg’s fortune. On May 18, 2012, Zuckerberg accumulated approximately $19 billion just before Facebook knocked on Nasdaq’s doors. In contrast, 12 days later, on May 30, 2012, Zuckerberg’s fortune plummeted to approximately $12 billion. This consolidates the fact that Zuckerberg does not remain amongst the list of the top 40 richest people on the planet, reports Bloomberg.

Trade analysts assume that the share value of Facebook is likely to descend further as investors are starting to get worried about how much money Facebook can generate in spite of its tremendous user base and its switch to the mobile platform, an area where it has not performed well in terms of revenue generation as it would have liked.

Play Facebook Games Directly From News Feed

Apart from sharing photos and videos with friends, Facebook apps and games too have helped the social networking giant to evolve and grow bigger. It has also enabled users to come back more often and stay a while longer on site. Ever since Facebook introduced Open Graph, everything on Facebook has evolved to a greater extent. When it came to social games, be it a developer or a Facebook user, the number of users spending time playing games on Facebook has drastically increased.

Now, things will get more interesting and a lot more fun as Facebook has announced a new feature that will enable users to try out games directly within the News Feed. Facebook calls the new feature as “Feed Gaming,” which enables developers to create a short demo of their game that users can play when they see it mentioned in News Feed and Timeline.

Facebook "Feed Gaming"

The best part about this is that users need not have to authorize or install the app to play the game, and no user information is collected. This is more like a demo version, where users can try out the game beforehand, and if they like it, they can go ahead and play the game completely. Once the user has completed playing the demo, they are prompted to play the full version of the game.

“We’re launching the ability for people to try games directly in news feed. Feed gaming enables developers to share a playable version of their game within news feed and timeline stories, reaching new users through some of our main distribution channels,” Facebook said.

Featured games like Idle Worship, Angry Birds, and Bubble Witch Saga are already using feed gaming to increase engagement and drive acquisition.

Advantage That Developers Can Take

Facebook suggested more ways for developers to engage with potential game players in a post on its developer blog:

  • Competing with friends: Angry Birds encourages people to challenge their friends to beat their high score on a specific level.
  • Rewarding engagement: Bubble Witch Saga offers a higher reward of “coins” for better game play, encouraging people to play and then click through to install the game and collect their coins.
  • Track performance of feed gaming stories: To track performance for these stories, pass in a ref param (for example, “ref=feed_game_a”) when publishing the story, and Facebook will begin tracking that story type in insights for your app.

Developers can know how effective their games are, including the number of players. With the Facebook app insights, it will now show the number of impressions, clicks and CTR of each feed game story. Developers can find more details in Facebook’s documentation here.

Feed Gaming is a great feature, at least for users who are addicted to games on Facebook. Also, for new users, staying anonymous and trying out the game is a great advantage. However, demo games are not something new. We have already seen downloadable demos offered for Xbox 360 since its launch, and not to forget the trial version PC games which were available for free download.

Nevertheless, do you think the new feature would benefit you in any way? Would trying a game on Facebook make you more likely to install it? Let us know by adding your comments below.

Facebook Launches Instagram Clone for iOS, Calls it Facebook Camera

In the days leading up to the Facebook IPO, one thing that pundits loved to harp on was its weakness in the mobile segment. One of the cornerstones of Facebook is its Photos feature, which helped it gain rapid traction in the first place. However, in the mobile segment, Facebook lacked a compelling app to leverage this advantage. Not only is uploading videos to Facebook through its iPhone and Android apps cumbersome, but viewing it also is a less than pleasant experience. As a result, upstarts like Instagram that made sharing photos from your mobile phone elegant and pain free quickly gained popularity. Zuckerberg himself realized this and went on to shell out a billion dollars to prevent Instagram from falling into its competitors laps.

However, long before Facebook purchased Instagram, it had set about to fix the void in its mobile offering. A team was hard at work to come up with a dedicated Instagramesque photography app. A short while back, Facebook unveiled its creation on the iTunes App Store.


The new app is called Facebook Camera. While Facebook wouldn’t win any awards for the name, it pretty much nails everything about the app. Facebook Camera is Instagram with a few differences. It features multiple photo effects to lend your snaps the ‘artistic’ touch, it enables quick sharing of photos, and it has a photo stream that just contains pics shared by your social graph. Its biggest advantage compared to Instagram is that it supports batch photo upload, which allows you to club multiple related photos together. However, it also has its share of disadvantages. The biggest one is that Facebook Camera doesn’t allow sharing of pics across social networks. No one really expected Facebook to make it easy for you to share your pics on Twitter or Google Plus, but this is still a very real drawback. Also, since the Facebook Camera photo stream includes pics that were not shared through the mobile app, not all photos look as classy as Instagram. Of course, folks who have a strong disdain for the artificial photographs popularized by Instagram will probably appreciate this.


The big question is how does Facebook Camera fit into Facebook’s future strategy. It will directly compete with Facebook’s Instagram, which is the current leader in the mobile social photography app segment. A Facebook spokesperson told TechCrunch, “As Mark asserted, we’re committed to building and growing Instagram independently, so I anticipate some healthy competition.”

Most people believe that Facebook’s acquisition of Instagram was a defensive move rather than an aggressive one. Zuckerberg didn’t want Google or Twitter to get a boost from Instagram’s existing popularity, so he acquired it. He had to promise to keep it independent, as otherwise Instagram wouldn’t have allowed itself to be taken over by Facebook. However, this also means that Instagram’s social graph is going to remain distinct from Facebook in the foreseeable future. Instagram doesn’t really tie into Facebook, and augment Facebook Photos. Even though Instagram is under Facebook’s control, Zuckerberg will obviously prefer if people used Facebook’s social graph to share photos on the mobile. It will increase the stickiness of the platform, and strengthen the lock that Facebook has on a user. This is probably why Facebook went ahead with the release of Facebook Camera, even after announcing the acquisition of Instagram.

Facebook Camera is currently available for download in the App Store for English speaking countries.

NO!!! Facebook Not Charging For Accessing Website

I have seen this stupidity go around in the past where users spread messages saying Facebook will charge for new profiles, and I think the hoax message is spreading again just like those chain email messages where you would die in 7 days if you don’t forward that email or text messages to 10  people in 10 minutes of receiving it.

Died not Forwarding Messages

Such type of messages never killed anyone, unless you consider the tombstone above which is intended for fun. Similarly, you will not gain any advantage by circulating a message to others saying that is going paid because they invested heavily in the Facebook Timeline which you can’t even remove.


Trust me, even though Facebook’s IPO is not doing that well, they will hardly make any move to charge users who are their revenue stream and lose more money on their stock.

So just chill out and stop polluting the feeds with such messages. It won’t help you and neither will it help others.

(Image Credit: unknown)

Facebook Testing New Design for Timeline

Facebook unveiled the Timeline feature back in September last year, and ever since, I have heard nothing good about it. Although it’s been several months after the release of Timeline, many users continue to hate it and are still looking out for ways to disable or delete it. In the course of time, the Timeline put Facebook into a little trouble when a small venture capital-backed Chicago company Timelines.com, sued the social networking giant for trademark-infringement.

Despite all this, the social networking giant is making an attempt to redesign the highly controversial feature. According to Talking Points Memo, Facebook is testing a new design for the Timeline feature, in which the user’s information like name, occupation, education, and location are placed on top of the cover photo, while the carousel of thumbnail images which include, “Summary”, friends, photos, and others are placed right below the cover photo.

Here’s a screen shot of how the new Timeline feature looks like –

Facebook Timeline Redesign

The current Facebook Timeline design –

Facebook Timeline

Although the changes to the Timeline are subtle, it makes the profile layout more presentable. You can notice two new things – “Summary” and “Favorites.”

According to the site, clicking on the “Summary” tab will show a list of the major “Life Events” of the user.  The “Favorites” is perhaps the new name for “Likes”, which shows a list of items that the user has “liked”.

The new design and features are currently being tested out, and has been released only to a few number of users. However, it is still unclear whether the new design will be rolled out to all. If the test is successful and generates positive feedbacks from the test users, then it will be released for all users very soon.

Facebook had its IPO just a few days back with an initial price of $38, however, the stocks tumbled down unexpectedly and are currently trading at around $31 a share. A huge debate over the Internet included that the first of day of Facebook’s share will close anywhere between $45 and $50, however, that didn’t seem to happen.

If you are a current Facebook user who hates the Timeline feature right from the beginning, then let us know your views on the new design (redesign) by posting your comments below.

Twitter Enables Do Not Track Support

When on one hand Facebook is finding ways to track its users and is gathering their personal information aggressively, Twitter is going the opposite direction with a Do Not Track feature that will let users opt out of cookies that gather personal information. The personal data collected from users is used to display relevant advertisements.


Twitter was in news a few days ago, over a privacy related case, where a court wanted it to hand over the user’s private tweets and Twitter stood up for the First Amendment right of the charged victim. With these two privacy protection incidents, Twitter is setting a new code of conduct for companies that hold massive amounts of user data, and it is a good sign.

Twitter has had a hard time monetizing the vast microblogging empire it has set up, and it has only been two years that Twitter is getting some juice out of its machinery. With ethical acts like this, Twitter has proven time and again that it has its priorities set right, and that users and their privacy comes first.

With privacy becoming a concern, more and more people are getting aware of tracking and user-data-collection policies. All modern browsers have extensions to prevent gathering of personal information and most of them also support the Do Not Track header now. If you are wary of user tracking and want to protect your personal information, you can block tracking scripts using the NoScript Firefox add-on or the Disconnect Google Chrome extension.

(Via: Ars Technica)

Single and Ready to Mingle? Spotify Can Help You Find Potential Partners

Yes, you heard that right! The digital music service provider Spotify has teamed up with two dating websites and has released two new apps called Tastebuds and Fellody, basically to create a social dating platform that not only matches and filters out users with similar tastes in music, but also provides matches based on their personalized playlist.

By installing the new Spotify apps, users can find their potential partners based on their musical likes and dislikes. Both the apps work in a similar fashion. Once you are connected with Facebook or with a unique username, the apps examines through your music playlists and library to find your favorite artists and songs.

Once this is done, the app then presents you with a list of profiles (Spotify users) with similar taste in music. This search can, however, be refined based on your preferences like gender, age, and location. This match-making feature has been provided by the two dating websites, Tastebuds.fm and Fellody.com.

For instance, here’s how the Fellody app will work. It uses a mechanism, or rather a technique in finding your potential partner. It first begins by dropping your music library on the app, and will start rating potential love interest. Along with that, the app will generate a ‘compatibility’ score, and also enables you to send a ‘flirt’ (very much similar to Facebook’s Poke feature), while browsing your matches’ tastes.


The Tastebuds app on the other hand will help find a user his/her potential partner based on the artists they’ve been listening to on Spotify. It also scans through the user’s playlists. The app then filters out a list of profiles based on matches by gender, age and location, and message matches in real-time. Users can also arrange an offline meet-up by showing their tracking with the Songkick Spotify concert app.

Tastebuds.fm helps you ‘meet people who share your love for music’. Of late, Tastebuds.fm has been creating a lot of buzz around the Web with an increasing number of users, mainly in the UK. The social dating site was founded by two musicians – Alex Parish and Julian Keenaghan from London, who are the founder members of the band Years Of Rice And Salt.

Tastebuds - Connect Through Music

According to Tastebuds.fm co-founder Alex Parish, 43% of first messages get a reply on Tastebuds. He also states this is “a much higher response rate than non-music based dating sites.”

Fellody founder Robin Simon says, “After our successful launch with Spotify in Germany, we are now very happy to welcome all Spotify users on Fellody, where they might get more groupies with their taste in music than Robbie Williams during the 90’s.”

So, all you single fellas out there, are you all set to mingle?

Facebook Adds File-sharing Feature for Groups

Facebook plans to bring in the file-sharing feature to all Facebook Groups as the company made and announcement that it will soon roll out the new file sharing feature to all Groups, enabling members to send and receive files to each other.

The new feature started to roll out yesterday to a small number of Facebook groups, and will eventually be rolled out to all Groups in the next few days, according to Kate Freeman of Mashable. As Freeman got in touch with Facebook, the company said that groups that don’t yet have the file sharing abilities will get it “soon,” perhaps in by next week.

Users can upload files up to 25 MB in size and make the uploaded files available to anyone inside a group, however, music and executable files are not allowed to be uploaded. E-books, comics, and video files are fine up to 25MB.

Facebook File-sharing for Groups

The restriction to 25MB is to eliminate users from uploading copyrighted video, and also not allowing them to upload music files is probably because the social networking giant seems to be trying to avoid being associated with any disreputable activity like piracy. It is also trying to keep hackers at bay by eliminating executable files from being uploaded.

Like its conventional feature where users can report problems, users can as well be able to report files as a way for the social network to try to prevent sharing of copyrighted or malicious files.

Earlier in April, Facebook launched Groups for Schools, and Facebook did mention about the file sharing feature then. The file sharing service is designed “to make it even easier to share lecture notes, sports schedules, or class assignments,” according to the announcement. Now it pretty much looks like all Groups are getting the feature.

Also Read: Why Facebook Groups is a Powerful Tool for Teachers

Facebook acquired the file-sharing service Drop.io for around $10 million in October 2010, but that didn’t last for a long time. The company had to close down the site’s operations in December in the same year. On that note, Mashable speculates that Facebook will use Drop.io’s services to add a conference calling service to groups, but before predicting anything further, its best that we wait and see on that one.

Image Credits: Mashable

Facebook Blocks Comments; Flags Them as “Irrelevant or Inappropriate”

It’s not just Robert Scoble who faced problems while posting comments on Facebook, I faced the same problem and a few other Facebook users as well. For an unknown reason, Facebook’s automated spam filter stopped my comment from being published and flagged it as “irrelevant or inappropriate” comment.

The problem I faced was when a friend of mine on Facebook shared a scam message about “free online recharge,” and I tried adding the comment — “This is a fake offer.” Facebook blocked me right there from posting the comment with the following message:

This Comment Can’t Be Posted

This comment seems irrelevant or inappropriate and can’t be posted. To avoid having your comments blocked, please make sure they contribute to the post in a positive way.

Facebook Blocks Comments

Robert Scoble faced the same problem while posting a comment. However, according to Facebook, Scoble’s comment was specifically blocked because of its length, and the length of the comment thread it was on.

When the issue was reported by major blogs, Facebook stated that it is not censoring comments, but the limitation was caused due to Facebook’s automated spam filter system.

Here’s the official statement that Facebook posted –

To protect the millions of people who connect and share on Facebook every day, we have automated systems that work in the background to maintain a trusted environment and protect our users from bad actors who often use links to spread spam and malware. These systems are so effective that most people who use Facebook will never encounter spam.

They’re not perfect, though, and in rare instances they make mistakes. This comment was mistakenly blocked as spammy, and we have already started to make adjustments to our classifier. We look forward to learning from rare cases such as these to make sure we don’t repeat the same mistake in the future.

Scammers usually target long threaded comments to post malicious links and scam messages. The automated spam filter monitors such threads and makes sure that it filters out spammy comments to keep the thread clean and safe. Of course the system also blocks comments that have inappropriate words, but other types of comments that go against positive conversation, which includes some ASCII art are also blocked.

In my case, my comment was blocked either because I used the word “fake,” or maybe because I tried commenting on a spam post. Facebook also mentioned that “the error message made it sound like the message was blocked because of the content of the message, not because it looked spammy.”

Watch out Google, Facebook-Bing Duo Combine Forces

A phenomenon such as online advertising has gradually moved into the mainstream and has become one of the major marketing methods for companies to reach out to their current and prospective customers. Being a questionable marketing methodology in its introductory phase, businesses soon realized that it beholds the future of advertising. The tremendous amount of advertising being carried out in the social sphere is testimony to the former affirmation. Consequently, the amount of competition has become fiercer and fiercer regardless of whether there are small or big players.

The rivalry between Facebook and Google has been of utmost prominence in the present day era and it is of no exception to competition. Both players have been competing head-to-head with each other for quite a while now. They have not only become competitors but they have converted into worthy adversaries. From time to time, both Google and Facebook have been demanding attention from customers and to do so, they have been playing “pucker-up” with each other. The latest episode in this supposedly never-ending war is an initiative by Facebook. It recognizes Google’s competitive advantage is its search engine and its ultimate attempt to oust it is by portraying this giant advertisement of Microsoft’s search engine “Bing”. Take a look!

The social networking giant revolutionized the media industry and acquired an enviable consumer base in a short passage of time. The way it accomplished it motivated Google to introduce its own social network, Google+. However, its success index is still under examination. What remains interesting in this eternal clash between both these players is what they will keep on doing in the future with respect to each other in order to remain on top.