Personal Branding Matters

Strategists recognized the concept of branding as being powerful and influential. While traditional branding was associated with companies and products, the inception of LinkedIn took the concept of branding further to a personal and professional level.

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What happens in one minute on the internet? Massive digitization and connectivity have revealed astounding stats. People are getting connected, sharing content and buying on the internet. In only three years from now, there will be a massive shift of the way people connect, communicate and interact.

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Twitter dreams of a world where innovation is not hampered by patent trolls. It dreams of a world with proper use of patents. According to the IPA, the innovator’s rights to a patent remain even after they are sold to a third party.

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A new dawn in the Facebook versus Google war. This time around, it is about who builds the most data centers. Zuckerberg announced the official launch of Facebook’s first data center outside the US just about a month ago, and Google responded ferociously with building three by late 2013.

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Google Plus Gets a Major Redesign

This morning, Google announced in a blog post that its social networking site Google+ has now reached a new mark with 170 million registered members and that they are also rolling out a new design over the next few days. The new Google Plus design looks simple enough and quite user friendly. The redesign of Google+ might have triggered due to the fact that users on Google+ have spent very less time in the past despite the social network having a good user base.

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Doing marketing on Facebook just got easier. Facebook reveals a three-week methodology for businesses to help them thrive in the social sphere. Making money just got easier.

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Facebook will be acquiring popular photosharing app Instagram for $1 billion in cash and stock options. The Instagram team will join Facebook, but will remain largely independent.

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Everybody is tired of Twitter spam. That includes Twitter as well. With spammers increasing day-by-day on Twitter, the micro blogging service has finally decided to take tough actions against spammers by bringing down their tools which are used to send spam tweets across the network.

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Sharing posts to Facebook via Tumblr is now a “billion times” easier as Tumblr has announced its integration with Facebook Timeline. Now, Tumblr posts will appear on your Facebook Timeline, News Feed and Ticker when you chose to “send to Facebook.” This will also include Tumblr likes and replies, which will automatically appear on Facebook as well.

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US senators Chuck Schumer (D-NY) and Richard Blumenthal (D-CT) have urged the Attorney General, Eric Holder, to investigate into this brewing drama and unravel whatever truth is there in this matter.

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Facebook was not exactly precise on the nature of the legal action they would take, and everyone thought it was wise to assume the worst. Seeing this publicity go the absolute wrong way, Facebook has come with a clarification. It has now issued a second statement discarding any possibility of it suing employers.

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Facebook is attempting to discourage organizations from forcing interviewees to share their passwords by changing policies and threatening legal actions.

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Just imagine how ridiculous it would be when you’re at a job interview and the interviewer puts a request to you to share your Facebook username and password, in order to perform a check on your Facebook profile entirely. Well, this is what had happened to Justin Bassett, a New York City statistician, when he was interviewed for a new job.

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Nearly one and a half years back, Facebook lost its key person, the man behind Facebook’s monetization strategies, Tim Kendall, who seamlessly helped Facebook to monetize the site particularly in the development of the ads business. Today, the same person has been hired by the slowly growing and puzzled on how to raise profits – pin board styled social photo sharing site – Pinterest, in order to help the company convert their engaged users into real money.

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The Google Plus sitemap file maintained by Google reveals that there are 195 million profile links including 25 million blank profiles. Within over a span of nearly 2 months from the disclosure of official profile count, it looks like the newly launched social networking site has increased progressively with the current (calculated) record of 170 million active users.

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