In a live event in Mountain View called “Meet The New LinkedIn”, the company discussed its directions and announced some new features for its site. CEO Jeff Weiner discussed the history of LinkedIn, how it is being used today, and how it serves as a social networking site for professionals, with integrations of several social features.
Along with that, Jeff Weiner also announced and unveiled a new design for the site, making LinkedIn even more easy to use for users to edit their profile and connect with colleagues and friends in their professional network.
Before we get into a detailed review of the new design, here are some interesting stats that Deep Nishar, LinkedIn’s senior VP of products and user experience, shared about the growth of LinkedIn since January 2009:
- Membership has grown from 32 million to 175 million users
- Monthly unique visitors has grown from 12 million to 135 million
- Use of mobile apps has increased from 10 percent to 23 percent
The new LinkedIn profile design is interactive and graphic oriented, which is quite easier for a user to make a powerful first impression and showcase the skills and accomplishments in a better way. In the top section, you’ll notice a new “Improve Your Profile” button, which is a replacement for the text messages you see like, “Hey, add your college”, etc.
Additionally, the new visual design shows you insights about the people and companies in your network. These insights help the user to expand their network by discovering new people outside their network and quickly establish common ground to make more meaningful connections.
The new layout has a right sidebar, showcasing some stats about the user like the “People You May Know” feature. The “Profile Strength” is graphically represented showcasing how well he/she is connected with other people.
To promote engagement and interactions with a user’s network, LinkedIn has now added the ‘your recent activity’ to the top of all profiles, which enables you to stay updated with what’s going on within your connections.
Here’s what it looks like when you visit someone else’s profile:
If you’re very excited about the new LinkedIn design and want to be the first in your connections to get the new design, you can request for an invite here. However, these profile pages will be rolled out over the next few months, according to the company.