It has been a disastrous year for Facebook, and it certainly hasn’t found any luck at all. As Facebook stock continues to disappoint and hurt its investors, CEO Mark Zuckerberg is trying his best to set things right for the company.
With the recent milestone of over one billion members on Facebook, Zuckerberg has got his attention towards mobile users, and is planning to take a huge advantage of it. Facebook in its second quarter 2012 highlighted that the site had over 543 million mobile MAUs (as of June 30, 2012), an increase of 67% year-over-year.
Last month, during the TechCrunch Disrupt, when Arrington enquired about mobile web, Zuckerberg stated that, “the biggest mistake that we made, as a company, is betting too much on HTML5 as opposed to native.”
The fact remains that the current HTML5 based Android Facebook app stinks big time. According to an anonymous tipster at Engadget, it is now known that Facebook is scrapping the current HTML5 based app and will release a new native Android version of the application.
The new native Facebook app for Android is currently in its final phase of testing, and the initial release of the app can take around two weeks’ time. That is, we can expect the app to be released by the end of this month at the latest.
The current HTML5 app is considerably slow and lacks user-friendly features. The number of Android users who use Facebook on a daily basis is hard to imagine (relatively large). At the moment, Android users can only be excited and talk about a new and better dedicated app. Just like the faster iOS Facebook app, the new Facebook app for Android will be developed in native code, which should result in a smoother, faster user-friendly experience, and yes, less crashing.