Monster.com Adapts Social Networking Site Facebook
By on June 26th, 2011

Monster.com, online employment hub, is adapting its job search to social networking site Facebook. Monster, will be doing this by launching a Facebook app called BeKnown on Monday.

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With BeKnown, users can import their data from Facebook profile to the Facebook app and let users manage their professional and personal network from one place. Another professional network that is trying out similar approach is BranchOut and going from my Facebook news stream it’s pretty evident that BranchOut app is pretty popular among young professionals. In fact, BranchOut already has 800,000 users.

How BeKnown is trying to differ from BranchOut is, it’s trying to turn your professional life into a little game. That is, users will get badges like you get in FourSquare once you complete your graduation, get a job, a promotion, etc. I’m pretty sure once you become a CEO, the badge would say “I’m CEO, bitch”.

To think that almost everyone is adapting their business with the social networking site Facebook says something. Earlier this week, Linkedin, an independent professional social network site announced that they now have 10 million users in India and about 100 million users worldwide. We have written an elaborate article on why Linkedin’s huge user base does not make sense in the largely Social world.

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Author: Apurva Chaudhary Google Profile for Apurva Chaudhary
Apurva is a tech enthusiast, works at ClassMatrix , cycles on her Firefox Cyclone, and runs a newsletter at Techknots . Follow her on Twitter

Apurva Chaudhary has written and can be contacted at apurva@techie-buzz.com.

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