Monster.com Adapts Social Networking Site Facebook
By on June 26th, 2011

Monster.com, online employment hub, is adapting its job search to social networking site Facebook. Monster, will be doing this by launching a Facebook app called BeKnown on Monday.

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With BeKnown, users can import their data from Facebook profile to the Facebook app and let users manage their professional and personal network from one place. Another professional network that is trying out similar approach is BranchOut and going from my Facebook news stream it’s pretty evident that BranchOut app is pretty popular among young professionals. In fact, BranchOut already has 800,000 users.

How BeKnown is trying to differ from BranchOut is, it’s trying to turn your professional life into a little game. That is, users will get badges like you get in FourSquare once you complete your graduation, get a job, a promotion, etc. I’m pretty sure once you become a CEO, the badge would say “I’m CEO, bitch”.

To think that almost everyone is adapting their business with the social networking site Facebook says something. Earlier this week, Linkedin, an independent professional social network site announced that they now have 10 million users in India and about 100 million users worldwide. We have written an elaborate article on why Linkedin’s huge user base does not make sense in the largely Social world.

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Author: Apurva Chaudhary Google Profile for Apurva Chaudhary
Apurva is a tech enthusiast, works at ClassMatrix , cycles on her Firefox Cyclone, and runs a newsletter at Techknots . Follow her on Twitter

Apurva Chaudhary has written and can be contacted at apurva@techie-buzz.com.
  • Alison Hillman

    BeKnown is an example of yet another late entrant in the online professional networking space. LinkedIn was a pioneer outside of Facebook and BranchOut is the #1 professional network on Facebook, launching in July 2010, and now serving well over a million users.

    Rather than offering a new or innovative way to help job seekers and recruiters, Monster copied BranchOut’s app, from the overall concept down to endorsements and badges. Copying features is easy, but building a robust community that truly helps job seekers and recruiters is difficult. BranchOut is the only successful solution on Facebook, which is why over 50,000 new people join BranchOut everyday.

    As always, we are happy to share more information on BranchOut, our network, and products that help companies source top talent. You can always learn more and sign up at http://www.branchout.com.

    Best,

    The BranchOut team

 
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