Facebook CEO Mark Zuckerberg has confirmed in a statement that the company is not planning to step into the hardware world, and is not interested in developing its own version of mobile phone.
During the company’s first-ever quarterly earnings after the it went public, Zuckerberg stated in a statement that the company is not planning on a “Facebook Phone.” When Zuckerberg was asked whether the company needs a mobile device of this own, the CEO said, Facebook is “the most used app on basically every mobile platform. So when we think about what we want to do right now, we want to increase the depth of experience in addition to just growing users.”
He then went on to say that Facebook doesn’t really fit into the hardware world, and developing a mobile device makes no sense – “There are lots of things that you can build in other operating systems as well that aren’t really like building out a whole phone, which I think wouldn’t really make much sense for us to do. So I do think that there’s a big opportunity for us here.”
However, Zuckerberg’s statement doesn’t mean that the company will help OEMs, like HTC, to build a smartphone with deeper Facebook integration than the current Android smartphones. Currently, Facebook is working on a deeper integration in iOS device, which enables Facebook users to directly login to Facebook-integrated apps without having to create new accounts.
Although Mark Zuckerberg ruled out the possibility of a “Facebook phone”, Facebook is looking forward to work closely with existing operating systems such as Apple’s iOS. Just before he said the above statements, Zuckerberg said, “We want to support a development ecosystem where other apps can build on top of Facebook.”
Regardless of what Zuckerberg has said, mobile phone is something that is currently the most important thing for Facebook. Facebook users spend a lot of time in Facebook apps. In the Q2 financial results, Facebook revealed that Mobile Monthly Active Users (MMAU) have increased rapidly to 543 million with people showing 67 percent year-over-year growth.
With such a huge growth in mobile users, Facebook is still looking out for a good way to monetize its growing mobile audience.
Earlier this week, Facebook said in an official statement:
“Our mobile strategy is simple: We think every mobile device is better if it is deeply social. We’re working across the entire mobile industry; with operators, hardware manufacturers, OS providers, and application developers to bring powerful social experiences to more people around the world.”
What we could see is a smartphone with better Facebook integration across Android and iOS devices, however, a “Facebook phone” is not something we can expect anytime soon.