You will no longer be able to post your Twitter updates to LinkedIn, as the latter has made an announcement stating that, regardless of whether you push all your Twitter updates to LinkedIn, or simply filter them out with the #in hashtag, they will no longer be displayed on LinkedIn.
Here’s the update that was sent out LinkedIn users who took advantage of the Twitter-to-LinkedIn service:
LinkedIn and Twitter have worked together since 2009 to enable you to share your professional conversations on both
platforms. Twitter recently evolved its strategy and this will result in a change to the way Tweets appear in third-party applications. Starting today Tweets will no longer be displayed on LinkedIn.
We know that sharing updates from LinkedIn to Twitter is a valuable service for our members. Moving forward, you will still be able to share updates with your Twitter audience by posting them on LinkedIn.
However, you can continue posting updates through LinkedIn to Twitter via the “Share” button. After you compose your post, check the box with the Twitter icon, and click on “Share.” You post will be automatically published to both your LinkedIn connections and your Twitter followers.
Why This Change?
Prior to the announcement by LinkedIn, Twitter’s Michael Sippey posted a change about Twitter’s policy indicating that the company is looking forward to “build engaging experiences into Twitter” and allow “developers to be able to build applications that run within Tweets.”
All it means to say is that Twitter wants it users to stick around its own website and mobile applications, and has been focusing a lot to achieve that. In other words, Twitter is trying to push out third-party partners who display tweets on their websites. This change in Twitter’s policy is because the company is expecting to boost its revenue from advertising, and according to some sources, it is expecting to generate over $1 billion revenue in advertising by 2014.
Twitter advertising business accounts to almost 90 percent of its revenue. And in order to achieve the $1 billion milestone, Twitter needs to grow its advertising business, no matter what. In 2011, Twitter managed to generate nearly $140 million in advertising revenue.