Instagram Starts Showing Ads

Instagram has started to display ads, starting with a sponsored photo of fashion brand Michael Kors, and this is how it looks:

Instagram's First Advertisement

Last month the company announced two categories — Sponsored Photos and Sponsored Videos, which has now started to appear on user’s feeds, promising user engagement with those brands they don’t follow or aren’t aware of.

The very first ad that popped up was a sponsored photo of a Michael Kors ladies’ watch, displayed on a table, with a caption stating “Pampered in Paris.” Instagram in a note said, “Michael Kors ran the first ad on Instagram this morning, targeting women in the US in a certain age range.” By late Friday, the sponsored photo had garnered more than 181,000 “likes”, along with some comments by unhappy Instagram users.

Instagram currently has about 150 million active users, and Facebook is quite positive in making a good revenue from Instagram. It is also said that Facebook is carefully adding magazine-quality photo ads to Instagram as it hopes to bring in revenue from the service without alienating users.

Published by

Joel Fernandes

Joel Fernandes (G+) is a tech enthusiast and a social media blogger. During his leisure time, he enjoys taking photographs, and photography is one of his most loved hobbies. You can find some of his photos on Flickr.He does a little of web coding, and maintains a tech blog of his own - Techo Latte.Joel is currently pursuing his Masters in Computer Application from Bangalore, India. You can get in touch with him on Twitter - @joelfernandes, or visit his Facebook Profile for more information.

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    This become very much annoying when the ads pop ups. The screen of the mobile phone is already very small and you are prone to click on the ads. Very irritating.

  • And we can see the appeal of it is how big?

  • Thanks for the info! Might have to check that out…

  • Thank you very much! This is really good news for our project. I always look forward to this
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  • After all Facebook needs more money and these ads will help it.

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  • We rarely like ads but that’s often the only way of doing business.

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