Instagram Apologies and Reverts to Old Advertising Terms

The news about Instagram’s change in privacy policy and terms of service that broke out earlier this week caused an outcry by users, thinking that the new policy would allow the photo-sharing giant to sell images without the individual permission of users.

However, the update won’t be effective anymore as Instagram reverts to old advertising terms. In a blog post, Instagram co-founder, Kevin Systrom stated that they have discarded the new advertising terms and are going back to the original version that has been in effect since we launched the service in October 2010. Yes, that means you don’t have to close or migrate to another photo-sharing service. Your photos on Instagram won’t be used for advertising.

Earlier this week, we introduced a set of updates to our privacy policy and terms of service to help our users better understand our service. In the days since, it became clear that we failed to fulfill what I consider one of our most important responsibilities – to communicate our intentions clearly. I am sorry for that, and I am focused on making it right.

The concerns we heard about from you the most focused on advertising, and what our changes might mean for you and your photos. There was confusion and real concern about what our possible advertising products could look like and how they would work.

Because of the feedback we have heard from you, we are reverting this advertising section to the original version that has been in effect since we launched the service in October 2010.

You also had deep concerns about whether under our new terms, Instagram had any plans to sell your content. I want to be really clear: Instagram has no intention of selling your photos, and we never did. We don’t own your photos – you do.

The three major points addressed by Systrom are Advertising on Instagram, Ownership Rights and Privacy Settings. In brief:

  • Instagram has no intension to sell your photos, however, they have plans to experiment with innovative advertising methods and monetize the photo-sharing service in an effective manner.
  • “Instagram users own their content and Instagram does not claim any ownership rights over your photos.”
  • As for privacy settings, nothing has changed. You still have control over who can see your photos.

Along with that, the company also pushed an update to iOS and Android platforms. It includes a new photo filter called “Mayfair”, now making a total count of 20 filters supported by the service. Also, the update provides users the ability to log in to Instagram via Facebook, without having to connect the two services in your settings.

Instagram Mayfair Filter

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