During a Facebook press event today, the company announced that Instagram is gaining video sharing capabilities. Videos hosted on the service will be limited to a length of 15-seconds. After shooting said video, the user can choose to apply a filter and then publish the short video to their Instagram followers. These filters have been developed specifically for video files, so they shouldn’t degrade the quality or sharpness of your published video. After a video is edited, the user can choose their favorite scene and set it as a still thumbnail for the clip. Videos on Instagram can be viewed using both the Instagram mobile app or the web interface.
Instagram’s new video functionality is almost a direct response to Twitter’s Vine service. This is due to the fact that Vine also allows users to shoot and share short video clips. However, unlike Instagram, Vine does not allow its users to add filters to their videos.
Personally, I think we’ll see Instagram video takeoff much quicker than Vine. This is due to the fact that millions of people already use Instagram on a daily basis, and since Instagram’s video functionality is built right into the Instagram app, there is no reason for these users not to try video.
Instagram has already rolled-out video functionality to both its iOS and Android apps.