Facebook introduced the Graph Search earlier this week, which provides a new way to search for information on the social network. The tool is currently in a limited beta for English (US) audiences. Despite that, most of the online businesses are questioning and wondering how they can use the new tool effectively.
Facebook has provided an in-depth explanation about what businesses should be doing with Graph Search.
According to Facebook, Graph Search will enable businesses to make their Facebook Pages easier for people to discover and learn more about their business. For now, it will focus on four areas: people, photos, places, and interests, however, if you want to lead the game, I recommend you to understand it and take the new tool seriously.
How to Optimize Your Business Page for Facebook Graph Search
Facebook has provided certain tips to get started and make your Facebook Page visible to audience. Facebook recommends the following apart from the usual stuff to ensure your Page is complete and up-to-date:
- The name, category, vanity URL, and information you share in the “About” section all help people find your business and should be shared on Facebook.
- If you have a location or a local place Page, update your address to make sure you can appear as a result when someone is searching for a specific location.
- Focus on attracting the right fans to your Page and on giving your fans a reason to interact with your content on an ongoing basis.
While many Pages provide less information in the “About” section, it is now important that businesses provide apt details about the business and the services they provide. The address and location of your business counts as well. The more accurate information you put on Facebook, the more likely your Page will show up in a search.
The last point is very important not just with Graph Search, but also with Facebook’s Edge Rank. It is also clear that Facebook will be taking the growth of your business into consideration when filtering Pages, and not just popularity.
You can try Graph Search here and know more about it.
Here’s how Graph Search works:
- Facebook will add a blue search bar at the top of its pages. When users search, the search bar first returns the top search suggestions, including people, Pages, apps, places, groups, and suggested searches.
- The results returned redirect users to a unique results page. The results are formulated based on the information that you have shared about your business and also filters them based on the connections of the person searching.
- The results will also include Bing results and Bing ads, which could be similar to the results obtained on Bing.com
These are some of the basic steps to follow to get started with optimizing for Graph Search. This is the beginning, and if Facebook SEO takes off, it is sure to create a whole different world of SEO-business.