A phenomenon such as online advertising has gradually moved into the mainstream and has become one of the major marketing methods for companies to reach out to their current and prospective customers. Being a questionable marketing methodology in its introductory phase, businesses soon realized that it beholds the future of advertising. The tremendous amount of advertising being carried out in the social sphere is testimony to the former affirmation. Consequently, the amount of competition has become fiercer and fiercer regardless of whether there are small or big players.
The rivalry between Facebook and Google has been of utmost prominence in the present day era and it is of no exception to competition. Both players have been competing head-to-head with each other for quite a while now. They have not only become competitors but they have converted into worthy adversaries. From time to time, both Google and Facebook have been demanding attention from customers and to do so, they have been playing “pucker-up” with each other. The latest episode in this supposedly never-ending war is an initiative by Facebook. It recognizes Google’s competitive advantage is its search engine and its ultimate attempt to oust it is by portraying this giant advertisement of Microsoft’s search engine “Bing”. Take a look!
The social networking giant revolutionized the media industry and acquired an enviable consumer base in a short passage of time. The way it accomplished it motivated Google to introduce its own social network, Google+. However, its success index is still under examination. What remains interesting in this eternal clash between both these players is what they will keep on doing in the future with respect to each other in order to remain on top.