On March 15, 2012, Mark Zuckerberg officially reported via his Facebook status the launch of the social networking site’s new data center in Lulea, northern Sweden, being the first outside the US. While Facebook experiences massive upsurge in European subscribers, this data center aims to make Facebook usage faster for European subscribers. This server hopes to provide better performance as it will serve as a node for customers closer to its physical location.
According to Sustainable Brands, Google aims to open three new data centers in Taiwan for a combined cost of $700 million, scheduled to go online in the second half of 2013. The new systems aspire to reduce operating costs while electricity prices start to approach soaring heights.
This is not the first time Facebook and Google are competing against each other. In late 2010, Facebook announced the introduction of “Facebook Mail” to oust Google from one of its dearest products, “GMail” while in mid 2011, Google introduced its version of Facebook, “Google+”. As data continues to attain more importance, both these players seem to realize the significance of data centers. Nonetheless, has Google been impulsive in its approach to announce three data centers on the go? Or has it been entrepreneurial? What is up next? A beginning of a new war on the development of the cloud? Whatever it turns out to be, it surely will be interesting.