Facebook Testing New “Want” Button for Products

You’ve always had the option to “Like” something on Facebook. But when it comes to products, you may “like” it, but what if you want it and add it to your wish list? Well, a feature something like that might soon appear on Facebook, as the social media giant is testing a “Want” button feature, which will allow you to add the product to your “Want” list, or simply called as a wish list.

The new feature hasn’t been rolled out yet, but was found in the latest Facebook JavaScript software development kit. Developer Tom Waddington, who discovered the new “Want” button tag in the SDK, states that button is currently disabled, however, it does render when used.

Here’s an instance of the new “Want” button (it throws an error):

Here’s the code that was used for the “Want” button:

<div class="fb-want" data-href="...."></div>

The new button will work only with entities that are labelled as “products.” This could be a necessary feature apart from the all-time popular “like” button. People on Facebook “like” products, pages, photos, or any other thing, however, with the new “Want” button, it would allow users to show their interest and desire to purchase a product.

Does Facebook really want a “Want” button?

The data pulled from the Facebook want button is worth a lot, especially for business purposes. Take for instance, you want to own the latest Samsung Galaxy S3. So, you head over to the Galaxy S3 page and add the product to your wish list by clicking on the “want” button.

Now, imagine the same thing done by a thousand other users. Though not every person who clicks on the “want” button may buy it, it will provide an insight to the product distributor on how successful the product is and the number of people wanting to buy the phone.

You may now say that there is no big difference between the “like” and the “want” button. You can “like” anything on Facebook, but “want” is something that is restricted to products only, which shows a user’s desire in purchasing the product. This makes the big difference between the two buttons.

Yet another difference between the two buttons is that, a number of users “like” a product on ecommerce sites, but that doesn’t specify the number of users who already have the product and the number of users who are looking forward to buy it.

With everything considered, the new “Want” button looks promising and will surely be very useful to manufacturers and retailers. So, what do you think of the new “Want” button?

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