The social networking giant Facebook has figured out yet another way to monetize the site. According to Facebook, it is testing a new service that will enable advertisers (or anyone) to send messages to Facebook users with whom they are not connect with, and guarantees that this message will be delivered right into the users’ inbox, rather than the rarely-visited folder “other.”
That sounds like “premium” spam messages to me.
Facebook launched the “other” folder back in 2011, which was basically used to store messages that were sent from a non-Facebook friend. In other words, the “other” folder acts pretty much like a spam folder. However, with the new service, users will be able to pay $1 to route their messages to the inbox.
Facebook states that this will benefit both the sender and the receiver:
“For example, if you want to send a message to someone you heard speak at an event but are not friends with, or if you want to message someone about a job opportunity, you can use this feature to reach their inbox.”
“For the receiver, this test allows them to hear from people who have an important message to send them.”
Also it worth noting that messages sent to firstname.lastname@example.org from your regular email services like Gmail will also end up in the “others” folder.
Facebook said the new $1 fee could help reduce spam or irrelevant messages from being sent to inboxes. They have said the option will only be presented to a “small number” of users in the U.S. at this point, and people will be limited to one paid message per week to start.