Facebook Targets Instagram; Plans to Integrate Its Own Photo Filters
By on August 25th, 2011

Facebook tried to acquire Instagram, but unfortunately the offer was declined. And Facebook’s reaction to that Hell with you Instagram!  We’ll get our own thingy done.

Well, that  isn’t  the actual reply what Facebook gave, however it indirectly meant the same, after it announced that it will roll out its own photo filters for its mobile application sometime soon. According to New York Times, Facebook is looking to add filters to its mobile apps, in competition with popular photo-sharing applicationslike Instagram and PicPlz.

The new feature has been ready for some time, according to two engineers who work at Facebook, but Mark Zuckerberg, Facebook’s chief executive, hopes his engineers and artists create more filters before releasing the new product. Both Facebook engineers asked not to be named as they are not allowed to speak publicly for the company about unannounced products.

The engineers said Facebook will introduce almost a dozen photo filters, including some that are similar to Instagram like old-style camera lenses and grainy film. Facebook will also try to introduce new styles of filters with the hopes of drawing users away from other photo apps.

Facebook Photo Filters

Instagram, created by Burbn, is an easy photo filter app for iOS. The app lets you take quick photos or use photos that already exist in your iPhone, apply creative filters and share it with friends on Flickr, Facebook or Twitter. You can also tag your photos with location using your foursquare account. The app has over 11 different custom filters that you can apply to your photos.

Here’s a collection of  Best iPhone Photography Apps  that will definitely enhance your iPhongraphy skills.

Why Facebook wanted to acquire Instagram?

Instagram is a free app in the App Store, and has been insanely popular (over 150 million photos uploaded in just 10 months) since its launch in October 2010. It currently has over 8 million users, and has raised $7 million in funds in February.

However, there isn’t any detailed information regarding when the photo filters will be introduced in the Facebook app, but sources indicate that the addition will happen in “the coming months.”

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Author: Joel Fernandes Google Profile for Joel Fernandes
Joel Fernandes (G+) is a tech enthusiast and a social media blogger. During his leisure time, he enjoys taking photographs, and photography is one of his most loved hobbies. You can find some of his photos on Flickr. He does a little of web coding, and maintains a tech blog of his own - Techo Latte. Joel is currently pursuing his Masters in Computer Application from Bangalore, India. You can get in touch with him on Twitter - @joelfernandes, or visit his Facebook Profile for more information.

Joel Fernandes has written and can be contacted at joel@techie-buzz.com.
  • http://techx64.com Tushar Agarwal

    Wow that would be cool. Looking forward to use instagram like filters on facebook. Will be a great feature on facebook.

 
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