Orkut has long been the dominant social network in India. Exactly what made millions of Indians throng to the mostly forgotten social network from Google is still a baffling mystery to me. Nevertheless, Facebook – the most popular social network in US and all over the world, has now surpassed Orkut even in India.
Traffic analytics firm comScore is claiming that Facebook became the top social networking website in India in July with 20.9 million visitors. This represents a 179 percent year-on-year growth. Comparatively, during the same period Orkut managed to grow by only 16 percent. The social networking audience in India grew by an impressive 43 percent during the past year.
In related news, Orkut has unveiled a new grouping functionality that can be used to communicate with groups of contacts (coworkers, relatives, friends etc.). The groups are visible only to the user and essentially acts as filters.