Facebook Overtakes Orkut as the Leading Social Network in India
By on August 26th, 2010

Facebook Orkut has long been the dominant social network in India. Exactly what made millions of Indians throng to the mostly forgotten social network from Google is still a baffling mystery to me. Nevertheless, Facebook – the most popular social network in US and all over the world, has now surpassed Orkut even in India.

Traffic analytics firm comScore is claiming that Facebook became the top social networking website in India in July with 20.9 million visitors. This represents a 179 percent year-on-year growth. Comparatively, during the same period Orkut managed to grow by only 16 percent. The social networking audience in India grew by an impressive 43 percent during the past year.

In related news, Orkut has unveiled a new grouping functionality that can be used to communicate with groups of contacts (coworkers, relatives, friends etc.). The groups are visible only to the user and essentially acts as filters.

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Author: Pallab De Google Profile for Pallab De
Pallab De is a blogger from India who has a soft spot for anything techie. He loves trying out new software and spends most of his day breaking and fixing his PC. Pallab loves participating in the social web; he has been active in technology forums since he was a teenager and is an active user of both twitter (@indyan) and facebook .

Pallab De has written and can be contacted at pallab@techie-buzz.com.

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