With developed nations like the US and the UK in the bag, the social networking giant Facebook is turning its attention to developing nations like India, where millions of new internet users are being added every year. The social networking giant has announced a new promotion, which is going to give all new users signing up with their mobile phones a Rs. 50 talktime. The same amount of talktime can also be won by referring new users.
Facebook is already pretty big in India, where it overtook Orkut to become the most popular social network in 2010. Since then, its reach has increased steadily. However, India is a country with a population of more than one billion, and an internet penetration of only about 10%. As the country continues to develop, millions of people are being newly introduced to the internet. This represents a tremendous growth opportunity for Facebook, which has hit saturation in several developed nations. The promotion is extremely smart as it offers something that is both relatively easy to distribute and also useful. India has a remarkable mobile penetration, and as Opera’s State of the Mobile Web Report has highlighted time and again, a huge chunk of the population access the web solely through their mobile phones.
However, there is a major caveat with promotions like these. Most Indians have multiple SIMs and a promotion like this might lead to a sudden spurt of fake profiles. If this happens, Facebook might succeed in bolstering its user count, but in the long term it probably won’t gain much. Also, one has to keep in mind that if Facebook is struggling to monetize eyeballs from countries like the US, Canada, and the UK, it’s going to be significantly tougher to monetize eyeballs from countries like India.
In order to avail this promotion, go to m.facebook.com/tt and register with your mobile number.