In an apt move, Facebook has partnered with the U.S. Department of Labor, the National Association of Colleges and Employers (NACE), Direct Employers Association (DE) and the National Association of State Workforce Agencies (NASWA) to help students, job seekers and employers get a suitable job by using the power of social networks.
According to a study conducted by an independent survey, more than 70 percent of college career centers have a Facebook page, and a Jobvite poll created in 2010 showed that 89 percent of respondents have recruited or plan to recruit via social networks.
The main aim of this partnership is to get people back to work, and peruse a number of initiatives to effectively use social networks in the job market. According to the document uploaded on Scribd, states the partnership will include the following features -
- Conduct in-depth survey research about the ways in which job seekers, college career centers, and workforce recruiters are using the social web.
- Develop and launch a central Facebook Page that will host specialized resources and content designed to help job seekers and employers.
- Explore and develop systems for delivering job postings virally through Facebook at no charge.
- Promote existing employment programs and resources offered by government agencies for job hunters.
- Distribute educational materials about leveraging the power of the social web to recruiters, government agencies, and job seekers.
The effective use of social networks is significantly growing at speedy pace and becoming increasingly prominent in job recruitment. This particular move by Facebook is in a way a challenge to LinkedIn, which now has more than 120 million members all over the world. The job portal called Social Jobsaims to grant users a variety of jobs-related information, and has a long term goal to help bring down the 9.1% unemployment rate in America. Facebook hopes to begin work immediately on connecting employees and recruiters with better online social resources.
U.S. Secretary of Labor Hilda L. Solis said:
Linking American job seekers with the resources they need to get back to work is a top priority of the Obama Administration and my department. By leveraging the power of the social web, this initiative will provide immediate, meaningful and ready-to-use information for job seekers and employers, and a modern platform to better connect them.