In the digital world, people are consuming media in a totally new fashion. New patterns emerge where substantial data is gathered to analyze media consumption. The results obtained from such data serve as a tool to understand what type of content people consume, like and share. In order to keep providing content as such, it is imperative to provide exceptional user experience. Companies have understood this and aim to not only maintain the rate of media consumption but increment for increased traffic, revenues and most importantly, a larger volume of consumers. Media companies are constantly challenged to come up with innovative methods to capture the eye-balls of media consumers and are investing heavily in research to understand the essential ingredients that make up an exceptional user experience. To add to the challenge, companies have been battling spam and malicious advertising which has been a major obstacle to this feat. This time around, big names such as Facebook, Google, Twitter, AOL and IAB have joined hands to combat spam once and for all.
Captioned under the Ads Integrity Alliance, the initiative was launched a week ago under the StopBadWare organization. The objective is to mitigate malicious ads and contribute to better practices, better service. According to Maxim Weinstein, the Executive Director of the organization, no single player can attempt to fight this cause of its own which is why they are unifying the big players in the industry to fight this problem together.
Google’s Public Policy Manager, Eric Davis affirmed that the Ads Integrity Alliance will serve as a platform where companies can work together to protect users from malicious ads. He further added if the user feels deceived, the entire web’s reputation is on stake.